In today’s post I’m going to show you how to search engine optimize ‘seo’ your own website. You will learn how to easily optimize your own website for higher Google rankings. (Note: when the term “search engine” is mentioned, this term will mean “Google”).
So let’s get right into it and take a look at some important web page elements for creating fully optimized websites.
- Is your website’s code clean
- Is your website crawlable by Google
- Is your site’s navigation structure logical & easy to find
- Have you used keywords in your URL
- Do you have keywords within your title tag
- Do you have keywords within your meta description tag
- Use heading tags (h1, h2) for SEO and Also Effective Communication
- Utilize Image Name for Your Own Website Ranking
- Use Keywords Throughout Your Web Copy
Achieving first page Google rankings starts with understanding Google webmaster guidelines, so if you haven’t read about it as yet, I strongly suggest that you take bit of time and read through it. Let us now continue with our discussion on how to seo your own web site.
Is Your Website’s Code Clean?
This is probably the most unnoticed on page seo element, because 1 out of 10 webpage’s HTML code breaks or, HTML tags are used for styling purposes. So make sure your code doesn’t break, or remove empty HTML tags and use CSS for styling purposes. You can use the latest Firefox browser to look at your own web page source code and notice any red text which highlights broken code.
Is Your Website Crawlable by Google?
Although Google is advanced, there can be many reasons for your website to be not reachable by this search engine. Therefore, make sure that your website is crawlable. One way you can identify any issues is through fetch your own website as Googlebot. This option is available for you through Google webmaster tools. Or you can also use text only browsers like lynx to see how your own website renders.
Is Your Site’s Navigation Structure Logical & Easy to Find?
Have You Used Keywords in Your URL?
Using keywords within your URL (Uniform resource locator) is very important for high Google rankings. Furthermore it gives cues to your visitors as to which pages they are on. You can utilize folders, and name them logically using your targeted keywords. For example: www.rankya.com/search-engine-optimisation can be a folder name including keywords, which then can be stemmed into other keywords like for-google.html or for-higher-rankings.html etc. As long as you include the keywords within your URL’s would be better than not having them.
Do You Have Keywords Within Your Title Tag?
Google determines what from your web page should it show in Google Search Results Page, Google does this automatically (algorithmically) therefore, creating your web page title specifically targeting keywords as well as for higher CTR (click through rate) is a must.
It does takes bit of practice to create fully SEO optimized HTML <title> elements, but nonetheless it is these little things that will make a huge difference in terms of your Google keyword ranking results. Keep your HTML title elements within 50 characters long, and you can learn more about how Google determines showing your HTML title elements here.
Do You Have Keywords Within Your Meta Description Tag?
Meta descriptions should describe what your web page is all about, therefore, it will naturally include your targeted keywords. Remember, as long as you mention your keywords once within the meta description tags, that is good enough and you don’t have to repeat keywords more than once. Furthermore, keeping the meta description within 150 character long space tends to let Google algorithms show your meta description as opposed to Google showing text from your web page content automatically. Visit to learn about which meta tags Google understands.
Use heading tags (h1, h2 till h6) for SEO and Also Affective/Effective Communication
Heading tags are important web page elements as it gives logical meaning to your web site content. Constructing your heading tags in a way that it sends strong ranking signal to Google happens through including your important keywords within them. But the balance you should be seeking is to also use heading tags (h1 till h6) to communicate your message to your visitors (learn more about HTML heading here).
Utilize Image Name for Your Own Website Ranking
Most seo experts will tell you that Google cannot understand image content, therefore image alt tags should be utilized for better Google rankings since image alt attributes are text based. Although you should name your images with keywords you are targeting, you should do so without spamming image names and image alt attributes. With bit of practice, not only you can use images to communicate your message, you can also fully utilize image names and image alt attributes for seo purposes. Images can further be optimized by using title attributes as well as attaching an EXIT meta data to give additional cues to Google (visit learn more about HTML image rankings).
Use Keywords Throughout Your Web Copy
Naturally your own website will be mentioning some of the keywords you are targeting. But finding the balance between including your keywords within your web copy and using them effectively for higher conversion results takes bit of time to fine tune. Depending on your online industry and how competitive your chosen keywords are, including them within your copy is important. The more competitive the keyword, the more textual content you have to have, but remember, Google rankings do not just work on your web page level, but rather, your entire website. As a guideline, use at least 1 keyWord/keyPhrase per 300 words.
These are very basic on page search engine optimisation strategies you can implement for your own website for higher Google ranking. We hope you found our post useful and we also encourage you to visit our YouTube channel to learn more about how to seo your own website.