How to do Keyword Research

Keyword research is the heart of any website that can be classified as successful. Whether you are conducting keyword research for SEO, or, whether you need to find keywords for your Google Adwords Pay Per Click PPC advertising campaigns “thorough keyword research is needed”.

Definition of Keywords

When you think of keywords, just think of them as spoken words written by people when searching for anything they want answers for.

Definition of Keyword Targeting

Targeting keywords is nothing more than selecting a single word or multiple words which you identify as “words that will be used by people when searching for products and services on internet”. But critically, for your website’s success, remember “keyword targeting is nothing more than answering questions”.

Must Know Facts About Keywords

Best way to master keyword research and targeting is by knowing the fact that, before your ideal customers use their digital devices to search for the products and services featured on your website. Something very important happens “a need arises

And to fulfil that need, your customers ask “questions” to search engines by typing words. It is that what you must research as opposed to keyword research per se. Make sense? I hope it does because that is very important to understand when researching for keywords.

Keyword Discovery Tools

  • Autocomplete Feature
  • Google Keyword Planner Tool
  • Google’s Related Search Feature
  • Your Competitor Website
  • Google’s define: feature

Autocomplete Feature

Screenshot from Google Search Engine Search Results for How to Do Keyword Research Query
Screenshot from Google Search Engine Search Results for How to Do Keyword Research Query Syntax

Its a great way to see which search terms are searched by others. Particularly for finding long tailed keywords with precise question oriented intent. Words such as “how to, where is, what does, how do I” so on and so forth.

Targeting 3, 4 or even 5 words can allow you to build an authoritative website. Because longer queries are searched often than you think, and yet, most website owners do not want to target them thinking that the amount of website traffic isn’t worth it. But nothing could be further from the truth, because long tailed keywords are indeed searched more than you think!

Target these types of words that have question oriented intent. Also, you can use long tailed keyword targeted blog posts for increasing your internal link count as well. This will boost the rankings for your other important web pages.

Google Keyword Planner Tool

If there is one tool you and I must use, then its the   because the data comes from the most popular search engine on planet earth.

Related Search Feature

Screenshot from Google Search Engine Search Results for Related Searches
Screenshot from Google Search Engine Search Results for Related Searches

This is similar to Autocomplete feature. However, by analyzing related search results, you can begin to understand the association between certain search terms and target keywords accordingly.

Analyze Competitor’s Website for Key Words

Often times, other websites that are directly competing with yours use meta keywords tag revealing which keywords they are targeting. To see the meta keywords tag, Press CTRL+U on your keyboard (if you’re using Chrome) (if you’re using Internet Explorer Press right click and select “view source”) and look for:

< meta name="keywords" content="keyword tags" >

Furthermore, you can search for log files often left by unsuspecting website owners using .

Keyword Research Techniques Using Advanced Search Operators
Keyword Research Techniques Using Advanced Search Operators highlights multiple search syntax combination using intitle: inurl: and the negation operator queries

Use Google as a Dictionary

You can use Google as a dictionary by placing define before a keyword as shown in the image below:

Define Search Feature Screenshot
Define Search Feature screenshot shows results for keyword “research” using dictionary feature ‘define’

Spoken Language and Symbols

In human language, there are symbols that we all agree to use to communicate concepts for an abstract term within our minds. These symbols we call letters in English are different to different people using another language than ours.

Google is a global multilingual search engine, and what is critical to know about Google is the fact that, it must (and does) heavily rely on text it finds and indexes on internet. It begins analyzing the textual content on your website starting from a single letter, then, root words, then others. To prove this, let’s look at the below search sample:

Quick Search Suggestions Feature
Quick Search Suggestions Feature screenshot highlights quick suggestions feature for a sample search term

To provide its users with better user experience, it suggests keywords based on person’s  as well as what other keywords people are searching Google with.

Basically, understand why Google shows these , and ask yourself how you can use that information for finding keywords for you to use on your own .

Anticipation is the Key for Finding Keywords

Now that I have shown you how you can conduct keyword research in today’s world, let me also suggest the most important keyword research tactic I saved for last. Anticipate in advance for keyword search patterns that are likely to be searched. For example:

Let us imagine that I found out that people searched for “” then around December or January I can publish content before anyone else and get first position ranking quickly because I have anticipated these searches before they even occurred

You can find similar search patterns regardless of the industry your website is about. It can be anything “News, latest industry updates or changes, new products, trends” or others suitable for your industry.

Many other SEO expert who now follow RankYa use this technique very well in 2018

Because that’s what keyword targeting mastery is all about “anticipation”. Also, realize that long tailed keyword targeting is a must because doing so will also help you get higher ranking results for your competitive keywords through internal linking. Share this post with others so that they too can get better results by following RankYa SEO Mastery.

Author: RankYa

Online Entrepreneur, Qualified Web Developer, Google AdWords and Google Analytics Professional. Specialist in: Google SEO, Website Optimization, WordPress, Structured Data, JSON-LD, Microdata, Microformats, RDF, Vocabulary, HTML5, Advanced Image Optimization, Google Search Console, Google Webmaster Guidelines, Social Media Marketing, Facebook marketing and YouTube video ranking.

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