It never ceases to amaze me to find other websites that are somewhat on the point when it comes to search engine optimizing websites, however, most SEO experts fail to understand the importance of usability of websites and presentation of content.
For example, take a look at this website that has basic SEO tutorials now looking at that site, if you owned the example site, then you could easily improve the content presentation, craft better title and meta description tag as well as include more internal linking and also share buttons. Simple optimization techniques? But the results will be rewarding.
Beginners Guide to SEO
First, learn to do keyword research and begin targeting longer keywords to see quicker Google ranking results. Create a pool of keywords which you know are searched, using Google keyword planner tool you will also gain a rough idea as to how many times longer tailed keywords are searched.
Some people may suggest to you to use other keyword research tools, however, you actually don’t need to use others apart from Google AdWords Keyword Planner Tool, Because its Google who gets searched billions of times where as others are just programs that extend words.
On Page Optimization
This is almost 80% of SEO, meaning, once you create content for real people, then comes the part where you say to yourself, okay, now that I created this great content answering the questions I’ve identified as keywords to target. How can I make search engines better understand that content. And you do that through on page optimization like so:
Now you see how simple it is, but the fact is, if SEO and keyword ranking was just this easy, then those who spend many hours learning about HTML, Web Development, Google Guidelines and technical website optimization would be classified as not smart people. Because I’ve just shown you how to do search engine optimization in about 10 minutes.
Must Do’s for SEO
You have to at least make sure that your website uses mobile friendly theme. Most popular content management systems like WordPress have premium themes that are modern and mobile friendly.
Then, you need to make sure that you work on speeding the page load times for providing better user experience for your website visitors. Learn how to speed up WordPress if you are using WordPress CMS
Although structured data is not part of Google ranking algorithms, it actually indirectly will help your website to perform better, and also to rank better as well.
For example, using structured data for rich cards, or knowledge graph will aid higher click through rates (A ratio showing how often people who see your ranking results end up clicking it), the higher the click through rate means more potential for sharing your content, which indirectly will help your Google rankings.
So once again, although structured data is not part of the actual Google ranking algorithms, it is extremely important to use on your site.
Search Engine Optimization Tools
There are countless SEO tools on the market, most will just waste your time, however, you should definitely start using Google Webmaster Tools (also known as Google Search Console) as Google has been making great changes for easy diagnosis of your website’s standing in Google. I’ve created a full Search Console Training videos here
Above all else, remember that SEO is only one part of online success equation. Your ultimate aim should not be to rank for few keywords (although that would be great), but rather, you should focus on building an authority website in today’s digital marketing world. Because those who fail to become the resource site for their niche will find it harder and harder to rank and also to compete today and beyond.
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