Wanting to find the answer for this same question “How to rank your website higher in Google?” has led me on an exciting journey for many years learning, testing and improving Google ranking techniques. So if I was to compress many years of research about achieving top Google search engine rankings for your web site, I would suggest to you to use these important Google organic search engine ranking factors:
- Learn How to Conduct Keyword Research
- Learn to Create Content for People
- Learn How to Do On Page SEO
- Find Ways to Share That Content
- Find Ways to Get Backlinks
The above elements are somewhat easy when you have the experience of search engine optimizing websites. However, although this fact is true
You Can Rank Any Keyword Any Landing Page and Any Website in Google
Naturally, some keywords will take bit longer to rank in Google, and in fact, highly priced keywords although enticing to rank in Google may actually be not worth ranking considering the amount of resources that would be needed to gain top Google rankings.
For example, keywords related to certain industries such as law and finance (in United States and Australia) are extremely competitive (averaging hundreds of dollars Per Click when advertised with Google AdWords) (The most expensive 100 Google Adwords keywords in the US)
The reason this is important to study and know is because the amount of work needed to rank these types of keywords because everyone else is going for these keywords since they are expensive and profitable to rank high.
Should We Stop Finding Ways to Rank Higher in Google for Competitive Keywords?
Absolutely not, because you don’t have to begin ranking competitive keywords first, instead, learn to think long term and learn to identify and select keywords that have less competition, all while working towards ranking competitive keywords. Let’s analyze this image below to understand what this means.
Now looking at the image above, we can reason as to say that the first sample search term How to rank in Google is more competitive than this one How to rank website higher in Google, why? Because the first one is shorter, because the shorter the keyword means more competition due to shorter keywords being searched more often.
However, that doesn’t mean you should not target the shorter (more competitive keywords), instead you should do so logically knowing that its easier to rank longer tailed keywords. Also, knowing that when you target and rank longer tailed keywords, this will also assist in ranking the shorter ones as well.
Learning How to Create Content for People While Using Keywords
Recently while watching Google Webmaster Hangouts, I was surprised that an SEO expert was saying “I write well researched scholarly articles that are high quality?” clearly, the site owner was missing the point for content creation in general, and clearly, the content creator was mislead about search engine optimization and also what it really takes to create high quality content.
Basically, create content for your ideal audience, and make sure that you use keywords that search engines can analyze to better understand the subject matter of that content you publish.
Meaning, it doesn’t really matter how long in terms of word count the content you create is. All you need to realize that on internet, people move fast, they want to find answers fast. You’ll even come across terms such as “How to become an SEO specialist in 48 hours” basically, you need to understand who your audience is, and what style of content they want (short, long, with images and illustrations, with videos etc.) and then create content for your target audience consumability.
For example: if your target audience is a small business owner looking for your services, then, perhaps you should keep your message short because small business owners are always time limited, and they wouldn’t have very long time to learn about your services. On the other hand, if your target audience is elderly citizens who are looking for pleasurable reading online, then surely, you would cater for that type of audience accordingly.
Learn How to Do On Page SEO
Optimizing your landing pages aren’t hard at all, all you have to do is make sure that your site is SEO friendly and search engines can access your website. Also, you have to make sure that certain HTML elements you use sends the right signals to Google. Here’s how to do search engine optimization in 2018
Find Ways to Share Your Content
If you are not utilizing share buttons on your website, and not asking your website visitors to share your content, then, now is a great time to implement share buttons because social signals are becoming more and more important for online marketing.
Also, don’t just leave sharing of your content to mere share buttons, as you can find many creative ways to get others to share your content to rank higher in Google.
Finally — The All Important Backlinks for Ranking Higher in Google
There are hundreds of different ways to obtain backlinks based on quality, one way or another, remember, the more competitive the keywords you are targeting are, means that you will need higher amount of diverse set of backlinks coming from legitimate and quality websites.
Now You Know How Google Rankings Can Be Achieved for Your Website
At the end of the day, if you re-read this blog post, you will see the hidden logic of ranking in Google. Because this very content is optimized for the keywords I’ve shown you in the above image (not just the first search example but all of them).
Its done so because of the way the words are used to trains Google to say “this content must be about how to, rank (I don’t have to work hard to rank the keyword rank as its mentioned in the domain www.rankya.com), in Google (see how many times that particular keyword is mentioned including the stop word) all while using variation of keywords that proves positive to Google algorithms that this blog post answers your question for how to rank your website in Google
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