How to Speed Up a WordPress Site

There are many different options for speeding up a WordPress built site. The best and most effective technique for serving fast loading pages is through a premium web hosting that you can host your media files through dedicated servers using Solid State Drive (SSD) with enough RAM computational power. Your choices:

  • Dedicated Servers (most expensive)
  • Virtual Private Servers (great for Ecommerce and medium to larger sites)
  • Shared Hosting (cheapest and most used hosting for the small business community)

Most Popular Web Hosting Companies

  • (in Australia they are the largest)
  •  (in Europe they are popular)
  •  (in US they claim to be biggest)
  •  (in US they are also popular)
  •  (bit technical, premium, also has FREE SSL using Let’s Encrypt (all done automatically))

I used all of the above, and in 2016, all of them provide you with access to web hosting through Cpanel. You can use Dreamhost perhaps for file hosting using buckets (similar to ).

Think of servers like a personal computer, you can have the latest and fastest intel CPU built on Solid State Drives, or you can have AMD CPU built on normal hard drives.

But at the end of the day, realize that the best way to increase speed for WP built CMS’s are by using premium web hosting built on fast servers using the latest server technology.

Bottlenecks for Page Load Times for WordPress

WordPress Plugins

Because I optimize WordPress sites for many clients, before I begin my work, I first make sure that each plugin is needed for usability of the site as well as for assisting in website conversions. Or else, why use Plugins? Which often times generate unnecessary scripts and CSS files.

So before you begin installing plugins, always ask:

Is the plugin error free? And compatible with the latest version of WordPress? And can I accomplish the same thing the plugin is doing through other methods (usually can be done through basic built in or custom PHP function creation).

Images Used on Your Website

Images are another heavy loading aspects for all modern sites. But the good news is that you can easily optimize them by using:

  • Online image optimization tools such as and others
  • Adobe Photoshop which has many different options for optimizing images for the web without sacrificing too much on quality

Video Lesson Showing How to Speed Up a WordPress Site

Advanced techniques for improving the performance of wordpress site built on Apache Servers is through modifying the .htaccess file. You can insert many server directives such as:

Keep Alive

Keep Alive HTTP Request
Keep Alive HTTP Request shows an illustration of a web page and web server HTTP Request connection session

Each time a web page loads, client (web browser) requests a URI (Uniform Resource Identifier) from the internet, DNS server find the IP for that URI connects the client to the serving web server (server) so thus that particular request from to closing of </html> there are many individual HTTP (Hyper Text Transfer Protocol) requests sent to server before a web page can be displayed in a browser.

Because HTTP works as a request-response protocol between a client and server. Keep alive uses a single connection to send and receive multiple  / responses, as opposed to opening a new connection for every single request/response pair. That includes all the scripts and CSS files as well as externally hosted scripts.

That is also why you have to rethink using Content Delivery networks because each file hosted externally has to go through different routers to bring back bits of data for the browser to load.

Video Lesson Showing Techniques for Optimizing WordPress Performance Using .htaccess

Download the sample .htaccess files by . There are also many other directives you can insert into .htaccess file for speeding up page load times for WordPress built sites (such as gzip compression and ) and others.

Keep in mind that are many plugins for this, but once again, if you can do this yourself using the methods shown in this post, why use Plugins which by themselves add burden to page load times. Thank you for learning with RankYa and thank you for sharing this post on your social media profiles.

Author: RankYa

Online Entrepreneur, Qualified Web Developer, Google AdWords and Google Analytics Professional. Specialist in: Google SEO, Website Optimization, WordPress, Structured Data, JSON-LD, Microdata, Microformats, RDF, Vocabulary, HTML5, Advanced Image Optimization, Google Search Console, Google Webmaster Guidelines, Social Media Marketing, Facebook marketing and YouTube video ranking.

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