How to Increase Backlink Count Using File Formats

Your content marketing strategy doesn’t need to include blog posts only, in fact, given the availability of technology today, you can quickly convert many of your content types in to PDF or Microsoft Word documents amongst others. Or even get professionals like RankYa to create engaging and fully optimized infographics that includes links. When you think… Continue reading How to Increase Backlink Count Using File Formats

How to Optimize Images for SEO – Beyond Basics

Update: Google basically has forced the hands of content creators with its new Page Experience update. That means, adding EXIF Data to images should only be done when required and on websites already loading fast. Knowing Google is also an image search engine, and how images play an important role on internet means that optimizing… Continue reading How to Optimize Images for SEO – Beyond Basics

How to Fix Contact Form 7 Configuration Errors

Using the popular Contact form 7 WordPress Plugin? The latest update has a new feature called “Validating the Contact Form 7” It seems that the Contact Form 7 plugin author has not clearly explained how to resolve configuration errors. If you are seeing “This contact form has a configuration error.” messages and want to fix them, here’s… Continue reading How to Fix Contact Form 7 Configuration Errors

How to Fix Missing Author Updated and Entry Title

Is Google Search Console Webmaster Tools Structured Data showing errors for missing author missing entry title missing updated? If so, here’s the insights you can use to fix these errors for your WordPress CMS site. Keep in mind that these items with errors are to do with: Structured Data > hentry (markup: microformats.org) As they… Continue reading How to Fix Missing Author Updated and Entry Title

How to Do Keyword Research

Keyword research is the heart of any website that can be classified as successful. Whether you are conducting keyword research for SEO, or, whether you need to find keywords for your Google Ads Pay Per Click PPC advertising campaigns “thorough keyword research is needed”. Definition of a Keyword When you think of keywords, just think of them… Continue reading How to Do Keyword Research

How to Analyze Competitors Website

Go to Google and search your industry specific keywords. Click on the organic listing link and visit the competing website. Analyze competitor. Done. You can do that because of internet. Before Internet, you either had to visit their physical store or send someone pretending to be a customer to learn about your competitors. There is… Continue reading How to Analyze Competitors Website

How to Conduct SEO Competitive Analysis

You and I both know that online competition never sleeps, and I’ve seen it on so many occasion that a site owner wakes up one day and finds their most important keywords are out-ranked in Google by a brand new site. Losing huge amounts of website traffic is never fun and it happens more than you think,… Continue reading How to Conduct SEO Competitive Analysis