How to Rank in Google Local Business Results

Local Business Ranking

All business’s whether local or national or international want to be in Google search results. Preferably within first page first position. So how do we rank in Google Local Business results and stay there? Easy, by using proven to work non-spam techniques like so:

Video Showing How to Rank in Google Local Business Results

Google My Business Listing is FREE and Assists in Local Rankings

If you haven’t already, then go ahead and create your free . When you do, make sure that you provide as much detail as possible about your business. Furthermore, find ways to from your business customers / clients.

To Get Reviews for Your Business Listing

  1. Search for your company by name in
  2. Press on share link Share options on Google Maps
  3. Then copy the link and insert it in an email, or Facebook posts (or about us section for your Facebook Business Page, or anywhere where your customers can Write a Review)Google Review share link option

Also, include photos about your business and when you do, make sure to optimize your business photos to include cues for search engines like Google.  beyond basics blog post by RankYa details more about image optimization. That is one part of ranking in Google Local Business organic results.

Optimize Your Website for Top Google Rankings

Despite what we may think about Google search engine, its actually very primitive, that means, it has to rely on certain factors when calculating relevance of web documents (including our landing pages) these factors are the same for each and every website. Mainly from what we can do from our end is that we can use keywords intelligently throughout our website to say

Hey Google when you analyze this URL make sure that you understand My Local Business Name, Address and Other specific details about my business.

Obviously, your contact page will naturally include these details which are specific to your local business. However, footer section can include these details throughout your entire Local Business Website.

Also, when you create external profiles (let’s say YouTube channel, then you can provide similar details about your business in channel description and include a link back to your business site (at times change where you are linking to. For example: 1 backlink to your home page, and the next can be to your contact page, or about us page or any other different page other than your home page)).

Mobile SEO

Because local businesses are tied to Google Maps, and because people use mobile devices to search for business details, Location of a local business (whether in Google Web Search or Google Maps and search for directions) and because Google rankings will soon take in to equation mobile version of a website. Translates in to only one thing, for all types of businesses (Local, National or Global, or even eCommerce) website optimization for mobile device experience is critically important and should be put in must to do list for all local businesses as well.

How About Facebook Business Page?

Backlinks for Higher LocalBusiness Rankings
Shows Facebook Business Page illustration above three other web page illustrations with dashed lines connecting them together highlighting the importance of backlinks

For most small business owners: you should already be using Facebook Marketing & Facebook PPC as part of your digital marketing strategy. That is why including your business details on Facebook is smart and must do include as much business specific details on about us section, also, you will naturally share new posts on Facebook, when you do, you can follow the same techniques within posts. Include business specific details and also link to:

  • Your Website (about us page or contact us page or any other page including blog posts)
  • Google My Business Listing
  • Google Maps (directly or using the share link provided by Google)
  • Note: the new membership site has Facebook Business Page PPC marketing course

Use Structured Data to Rank Higher in Google SERP

Although its not a Google ranking factor directly, it actually is indirectly (I won’t explain how that works) as there are few different Schema Markup types you can include on your website to guide Google search engine algorithms about the type of business or organization you have. In fact, Google suggests that all website owners start using Structured Data in 2018. You can markup your site with these details

LocalBusiness Structured Data JSON-LD Example

<script type="application/ld+json"> {
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Your Business Name Goes Here",
"url": "https://www.yourSiteDomain.com/",
"image": "https://www.yourSiteDomain.com/brandLogoURL.png",
"description": "description of your business, include cues for location",
"email": "info@sample.com",
"priceRange": "$$$",
"telephone": "+1-123-123-5865",
"hasMap": "https://www.google.ca/maps/place/IncludeGoogleMapURL",
"sameAs": [ "https://www.facebook.com/yourfbpageurl/",
"https://twitter.com/yourtwitterurl",
"https://pinterest.com/pinterestURL/",
"https://plus.google.com/+GooglePlusURL"
],
"logo": {
"@type": "ImageObject",
"url": "https://www.yourSiteDomain.com/brandLogoURL.png",
"width": 250,
"height": 180
},
"address": [{
"@type": "PostalAddress",
"streetAddress": "123 EnterStreet Details",
"addressLocality": "EnterCity",
"addressRegion": "EnterRegion",
"postalCode": "EnterPostCode",
"addressCountry": "Enter or change country e.g. United States"
}],
"contactPoint" : [{
"@type" : "ContactPoint",
"telephone" : "+1-123-123-123",
"contactType" : "customer service"
}],
"geo": {
"@type": "GeoCoordinates",
"latitude": "10.741895",
"longitude": "-13.989308"
},
"openingHoursSpecification": [{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "08:30",
"closes": "17:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Saturday"
],
"opens": "09:00",
"closes": "16:00"
}
]
}
</script>

How to Increase Google Local Business Ranking Outcome Using the New Google Search Console Performance Report

Google search console is a gold mine to quickly analyze and gain a better understanding on how Google search engine views your website. For example: Search Console Query Report shows impression count of most searched queries for your website. Match that information with the rank position of your landing pages to create your next content on your website to gain higher Google Local Business Results. Let’s simplify this process:

New Search Console Query Report
Shows the New Google Search Console Query Report, highlighting high impression count coupled with ranking position

When logged in to the New Google Search Console, select Performance Report (press on all the colorful tabs) and then while looking at Queries

  1. Identify what keywords Google is already bringing website traffic to your website
  2. Take a look at impression count (look at highest number) and
  3. Look at position rank and look at those with high position (4, 5, 6 till 9)
  4. Press on the keyword query itself (this will open up new insights)
  5. Press on PAGES to see which pages Google is valuing your website for

What this then shows you is Search Queries (keywords) and your current average rank position lingering around the middle of the page (4th 5th 6th 7th 8th 9th) means that somehow Google algorithms are already valuing your website for some keywords, and yet, if the impression count is High and your Click Through Rate is low. That should tell you what your next content creation should be.

At this stage you can do few things

  1. re-touch up the landing page/s shown in Google Search Console to re-optimize them
  2. add another new complimentary page and link these together
  3. change few internal links to point to these landing pages
  4. share these pages externally
  5. You can skip all these important techniques for rankings, and instead, hire RankYa expertise because then your website and Google my business listing results will skyrocket in Google Search, in Google Image Search, also in Google Maps search.

Video Tutorial for Using Google Search Console

Note: the new Membership Site will soon have New Google Search Console Course.

What Else Can You Do for Higher Business Site Ranking Results in Google?

Although I covered most things which will certainly help your local business to rank higher in Google. There are different methods you can use to rank in Google. For example by using different file formats such as PDF’s to add additional value for your website visitors and to increase keyword count and linking. I’ve actually created a sample PDF for this purpose, you can download this how to rank in google local business results PDF to learn additional insights (keep an eye on the link within that PDF) because all infographs should include link/s (SEO tip: you can actually use Keywords as actual anchor text when linking in PDF (also in Adobe Illustrator there is a setting for creating hotspots)

Google AdWords for Your Local Business Success

AdWords Tips for PPC for Local Business
Shows illustration of internet search box and Search engine results page, highlights AdWords Extensions for Local Business

Whether you are solely relying on Google organic rankings, or other means to drive targeted website traffic, consider investing in advertising with Google AdWords for your local business if you are not doing that as of yet, because not only you can get new targeted local business customers, its actually not that expensive when you setup your AdWords campaigns thoroughly. Here are very important AdWords tips you can benefit from:

  • Brand Protect (that means, create a campaign just to protect brand related keywords)
  • Get your competitor’s customers: create a seperate campaign targeting keywords related to your competitors brand. Use outranking share target options
  • Use Location Extension
  • Use Review Extensions
  • Test Phone Call Extensions if you want your customer to call your business
  • Choose Location Targeting Options (and override default) (Location options let you include or exclude people based on where they’re likely to be physically located or the places that they’re interested in.). That means, in 99% of cases, using the targeting setting for physically located in my target location is more ideal for Local Business Community)
  • Make sure your landing pages are optimized using on page techniques as detailed on RankYa blog
  • Use localBusiness Schema markup for AdWords final URL

These are the most important factors for ranking a Local Business in everything Google, follow these insights to see how your results improves. Got any questions or comments related to Google My Business Listing? Use the form below to leave your comment. Please do share these insights with others

Author: RankYa

RankYa: Online Entrepreneur, Qualified Web Developer, Google AdWords and Google Analytics Certified Professional. Specialist in: SEO, Website Optimization, WordPress, Structured Data, JSON-LD, Microdata, Microformats, RDF, Schema.org Vocabulary, HTML5, Advanced Image Optimization, Google Search Console, Google Webmaster Guidelines, Social Media Marketing, Facebook marketing and YouTube video ranking.

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