Writing web copy that converts more, and writing web copy that also gets higher Google rankings is needed if your online business relies on Google rankings.
Think of it this way, even if you are advertising through Google Adwords, you still have to focus your attention on Web Copywriting because Google’s entire network and algorithms work on keywords and links. So does achieving higher website conversions.
Get to Know Your Ideal Customers Intimately
First rule of web copywriting is your understanding of your ideal customers wants and needs. For example: if my ideal customers are aged 18 to 30, and if your ideal customers are aged between 40 till 50 — Then as you would agree, we both would need a different approach when writing the web copy.
Perhaps that’s common sense, nonetheless it’s not common practice. Research about your customers wants and needs to be effective web copywriter.
You can even role play and speak out loud, from “hello nice to have met you” till asking questions and communicating the features of your products and the value/benefits of having your products.
At the end of the day, whatever you do, make sure that you intimately know your ideal audience before you begin writing your web copy.
Because that’s what your website is there for, for you to communicate your understanding of your website visitors problems so that they know you can solve them
SEO Copywriting 101
We can begin to write fully search engine optimized web pages that has all the SEO elements in place like the example below:
Place your most important root keywords in all the right places because in terms of Search Engines like Google, it is not as smart as you think. Meaning, all search engines are limited to analyze HTML content such as keywords in the URL, H1 content, keywords found within the body tag and links etc.
Knowing this realize that H1 heading tags are more important than content in the footer, thus, Google will place higher importance of certain HTML elements including the font-sizes. Furthermore, because heading tags are usually larger, they capture the attention of your website visitors allowing you to communicate effectively within H1 or H2
Don’t Write Web Copy for Search Engines
Yes, don’t even think about Google or SEO before you begin your web copy content creation, make your web copy all about your ideal customers wants and needs. That is critical because once you understand that, then everything else will come naturally for On Page SEO.
Your next step is to step back and ask yourself “where on my landing page can I now use synonyms and variations of the keywords I am targeting?
Make them flow within your web copy. And when you use synonyms and variations of the keywords you are targeting, the formula is “target keywords must be mentioned more than synonyms”.
For example: if my target keywords are how to rank in Google first page fast, then I can use those keywords twice in the exact order of targeting.
And then throughout my landing page I can blend synonyms “ways for, how-to, Google, webpage, web page, first, search engine, rank, ranking, rankings” making sure that my target keywords “how to” “rank” “in Google” are mentioned more often times than the synonyms or variations you have to use on your landing pages.
Simple tweaks but powerful results for your website
Use these insights you now learned and watch what happens to your website’s results both for Google rankings and also higher web site conversions. Thank you for learning with RankYa and thank you for sharing this blog post on your social profiles.