You got a website, whether you are advertising with Google Ads or not, considering to do your own SEO (Search Engine Optimization) will help you get FREE website traffic.
You can easily optimize your website for top Google rankings, whether you are a beginner, or you are an advanced website optimizer, you can benefit from SEO. First thing to do is visit Google’s own SEO Starter Guide. Then:
SEO for Beginners Who Already Have Lots of Published Content
If your website or blog already has content on it, and if you never optimized your website before, then start by modifying your web pages according to the methods as shown in the below PDF.
As you can see, if your current web page names (URL’s (Uniform Resource Locator)) do not include specific keywords related to your industry, then you need to make sure that you create a plan of action, and consider “how you can modify your web page names”
IMPORTANT: if you do need to change the URL structure on your website because search engines like Google index and rank your web pages on their own merits. Any changes you make to your URL structure basically will be seen as NEW web pages in the eyes of Google. However, you shouldn’t worry too much about this change you are making as its just a natural part of running successful websites. Furthermore, the results of optimized web pages will always outperform those that aren’t.
IMPORTANT: any large scale changes made to URL structure of a website, must be accompanied by 301 redirection (this 301 redirection is an easy process as outlined in this video)
Why Keywords in the URL are Critical for SEO?
Google has its own unique data storage system called Bigtable, because storing trillions of web documents and storing millions more each day requires unbelievable resources (in depth article on Bigtable).
I know, I know, you visited RankYa blog because you want to learn how to SEO your website in an easy to understand manner. Its just that I had to point out the critical importance of including keywords in the URL.
Most of the information circulating about how to SEO will suggest to you to get backlinks pointing back to your website. However, once you optimize your landing pages, then focus on correcting your internal linking structure. Here’s a sample link:
<a href="https://www.rankya.com/seo/how-to-rank-for-a-keyword-fast/" title="How to rank keywords">How to rank keywords fast</a>
As you can see in the highlighted text, that’s called an anchor text which search engines like Google follows and examines for keyword relevance determination. Although you can’t be using keyword after keyword in all your anchor link text (because your main website navigation menu should be designed for your visitors and not for search engines per se) you can still include keywords in some of your website internal linking structure.
If you read anything about SEO, then, you would have seen most people telling you to use image alt attribute with some keywords. But if you do that, then, you may be on your way to becoming a spammer in the eyes of complex algorithms Google uses. Instead, you can learn to optimize your images properly for better search engine ranking results.
Start Ranking Long Tailed Keywords First
When you are beginning to optimize your website for best results, it is smart to target (keywords > 3 = long tailed keywords).
You should target long tailed keywords not because they are easier to rank in Google, but because you can use them for increasing your internal link count which can also guide Google to better understand your website. As a result rank the competitive keywords as well.
Naturally Increase Link Count
When you begin to learn about links and their importance for ranking highly competitive keywords. Then, think natural! That is why when you Create The Perfect Blog Post for your website visitors they will be inclined to share your blog posts on their social media profiles. This will further increase your link count through external backlink pointing back to your web pages. This is also critically important for first position ranking for highly competitive keywords.
Right now, with the knowledge you gained through reading this blog post, you are light years ahead of your competitors. Your new gained knowledge will assure your website gets eternal Google ranking results. Search Engine Optimization for beginners shouldn’t be complicated, because it isn’t when you have someone who explains it without the techno jargon talk.
Included Video for Visual Learners
Above all else, everything online success starts with using the right keywords whether for higher conversions, or whether for higher Google rankings.