How Do Backlinks Help SEO

How Do Backlinks Help SEO


Before you even attempt to get any backlinks pointing back to your website, we have to stay away from destructive force of misinformation about backlinks and SEO.

Or else, one sunny morning you may wake up and find that dreadful manual action required email, or worse yet, your entire website taken out of Google search index because of backlink spamming.

That’s because some amateurish search engine optimization experts telling you fictional stories such as:

Google rankings and search optimization in general is based on the premise that more people that link to your website, the more valuable it must be, and thus, Google will give your website higher ranking in its search results

Following bad SEO philosophies as above won’t help your business website and Google rankings, in fact, it may even have very negative consequences for your website.

Let us get our SEO strategy right so you don’t fall victim to being penalized by Google due to your website’s backlink profile participating in  which are against Google’s Guidelines as it states:

Any links intended to manipulate PageRank or a site’s ranking in Google search results may be considered part of a link scheme and a violation of Google’s Webmaster Guidelines

After thinking about these guidelines set by Google, you may even stop thinking about getting backlinks altogether. Because it seems that any effort that you make to get backlinks are against Google’s guidelines.

The Required Philosophy Shift

What is not against Google Webmaster Guidelines is: content marketing. Now the shift in focus is to first understand what that content is. The content is every digital asset (resource) related to your website and your business on public internet. 

For example: your Google Plus profile posts is your content, your YouTube videos are your content, your blog posts are your content, images, PDF’s, and your website and business details online (whether on your own site or on external sites) is content. In fact, every resource you can think of that is “related to your website and online business” is your content.

And Google’s job is to find them, analyze them, and rank that resource (Uniform Resource Locator) URL’s through ranking keywords.

A URL is a specific type of Uniform Resource Identifier (URI), although many people use the two terms interchangeably. A URL implies the means to access an indicated resource

Hyperlinks and the World Wide Web

Hyperlinks and the World Wide Web illustrates the World Wide Web by featuring multiple lines connected together behind a Magnifying Glass and a website icon

The Required MindSet

Your mindset must be to market your website and business, as opposed to getting countless amount of backlinks. Make sense? Because links are what connects The WWW (including your website)

Therefore, let us forget about Google for a second, and understand the basics of a link, as defined by web standards:

Link (or hyperlink, or Web link, or backlink) a link is a connection from one Web resource to another. Although a simple concept, the link has been one of the primary forces driving the success of the Web”

This primary driving force also includes Google’s success because that is how Google was born (I don’t want to give you a history lesson, but the basic definition of hyperlink was helpful to include in our discussion).

Google & Links

Google considers hyperlinks as special entities because hyperlinks and their attached anchor text can be a way for relevancy of content keywords on a particular web document. Also, it creates an opportunity to further analyze the linked web document on the other end of a given hyperlink.

Backlinking in a Timely Manner

Calculating the relationships between web documents through hyperlinks and the associated anchor text gives tremendous insight to Google algorithms to bring relevant search results to Google searchers. And the fact that there are only certain elements that make up the nature of web documents and internet, Google must always rely on backlinks as part of algorithm.

Taking the would surely make the entire search results to become unpredictable and may be irrelevant (could also destroy Google’s profits because no-one wants the merry go around when searching for answers through Google). Furthermore: taking links out of the equation will definitely limit Google’s ability to find new documents as it becomes available on internet.

For example: let us imagine any breaking news. As soon as something important happens it goes live online on news sites and within seconds (through ) millions of websites have this breaking news on their website. Person hears this breaking news on their television and want to find out what it is all about, what do they do? Instead of visiting their favorite news site (which may or may not have the information) person searches Google and “Bam” this very news is everywhere in front of them.

Now imagine if Google didn’t rely on the importance of hyperlinks? First of all, it wouldn’t even have the content in its search results to begin with, but worse and more critical for Google is that if a person (searcher) not being able to find that very news through Google, naturally the next step would then be for the searcher to go to , or Yahoo etc. That would destroy Google within very short time in today’s internet world.

Google must and will always rely on backlinks to find the web documents as well as determining keyword rankings. Because that’s what connects the Internet and Google is the gatekeeper of Internet.

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Showing 8 comments
  • Kate Pilgrim

    I’ve been exploring the backlinks for SEO for a while, thanks for this information for newcomer like myself

  • Webmaster

    Thank you for this great information about how backlinks effect search engine optimization for website ranking in Google. I’ve searched for backlink information but have found outdated (usually from webmasters who do not follow Google guidelines. For those who want to learn more about SEO and backlinks visit these 2 resources

    • RankYa

      Thanks for stopping by and commenting. When I think about backlinks, I just think about neural networks of a human brain. Each LINK (be it backlink, internal link or an external link) is a thought, the more you think (increase link count) better it is as long as it is coming from right places regarding links.

      Internal Link = any linking that is within your own domain. For example: if I link from any page on to any other page on that will be counted as INTERNAL LINK

      External Link = any link that is pointing outside of your domain. For example: if I link from any page on to any other page ON OTHER DOMAIN that will be counted as EXTERNAL LINK

      BACKLINK = any website that is linking back to your website is called a backlink.

      There is no quick solution for getting backlinks. Create unique and original content, and if you truly understand Google, then, you may move on to creating PBN of your own (but not like PBN’s SEO nemo’s teach on other sites or else you’ll most likely spam Google using PBN links) (only use RankYa Google mastery techniques) targeting keywords according to RankYa methods. More insights can be found for how links and backlinks help search engine optimization and Google ranking can be found in the SEO Course by RankYa which covers links as well as how to easily accomplish front-end SEO. Anyone with a website wanting better results from Google can benefit from RankYa methods. For freely available insights visit and subscribe on RankYa YouTube channel for easier to learn from how to videos.

      RankYa Tip for fans: take a look at this comment reply. I just used it to get backlinks to 2 URL’s which are important. 1 = SEO Course, and the other 2 = is RankYa YouTube channel. But take a look at the text in anchor of the link “how to videos” because this then helps RankYa YouTube channel videos to rank even higher for keywords “how to” make sense?

      For SEO a Link is a Link

      Also, Google Search Console has link reports which gives you some insight about back-links Google uses for your website. Above all else, to understand how backlinks help SEO think like a real person who has visited some website, reading through the content, they see a LINK and press on it to visit your website = backlink. The important fact here is ‘real person’ that means IF your link on some external site is created for Google rankings only, then, not only this won’t help but will have negative affect on your rankings because Google algo’s can work out what is spam and what is natural

  • Katrice

    Hi there all, here every person is sharing these kinds of knowledge, thus it’s nice to read this blog, and I used to pay a quick visit this weblog every day.

  • Ranmeet

    I just started my new website in India. Your article gave me a good idea about backlinks and they are one of the most important factor. Can you please discuss more on site audit and other factors of SEO.
    Thank you.

  • pdbcoil

    Hey Rankya, I have found your post on my google plus wall, great post! I also subscribed now to your mailing list, I hope to get your latest posts to my email and also to be in touch more often. Thank you! Dror

    • RankYa

      Thank you Dror, this is great news because I am actually working on new videos for my blog only. This is to show my appreciation for the new feature I added recently and the feedback has been great (getting subscribers daily) and therefore, I must allow all subscribers enjoy new insights that are easy to use and see great results from. Which I will do right now

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