Made available by Google, Search Console (formerly Webmaster Tools) is a platform designed to provide useful insights for website owners. Using it, you can analyze your website’s performance, identify errors and as a result, improve your website’s Google ranking.
Latest Video New Search Console for Search Engine Optimization
Although I created a full course which you could reference anytime you want to learn how to use all of the features available in New Search Console, due to the recent updates and new features, I’ve decided to provide a quick overview of how you can easily use Google Webmaster Tools for SEO and for your own website’s improvement.
Previous Video for Webmaster Tools by RankYa
As you saw in the videos that there are additional features for today’s mobile first index world. Features such as AMP (Accelerated Mobile Pages), Core Web Vitals report, and Page Experience report which entails many required elements.
Better option is to focus on mobile device usage by creating responsive website that just renders on all mobile devices. Another critical factor moving forward is improving page load times and mobile user experience.
About Google Webmaster Tools Accelerated Mobile Pages
All new features in Google Search Console corresponds with the latest data about humanity accessing the internet using their mobile devices. That means, depending on where your target audience is, mobile usability becomes extremely critical for higher Google rankings.
What Does All the Changes Mean for Local Businesses and Google Ads Customers?
All the new changes are Google’s attempt to win your business so that Google My Business can be grown for local business community because you can run Ads using Google My Business Listing with Location Extension.
You just need to get in there and build your knowledge graph for your local business. You can do that using Local Business Schema Markup as well as adding structured data to your entire website (as recommended by Google).
For Google Ads customers, improving the mobile user experience will aid increasing the Quality Score as well as conversions because mobile devices are different and requires a different approach for website conversions.
For Search Engine Optimizers
You need to work on mobile SEO and focus your attention on targeting keywords a bit more different, as in, think local intent for Local Business ranking. Meaning, if your target keywords are mainly for local search patterns (Country, City, Suburb etc.) then you need to consider the implications of Local Business Listing taking the prime screen real estate in Google search results page.
At the end of the day, using Google Search Console (formerly Webmaster Tools) for improving your rankings and finding SEO opportunities will help all website owners.