Google Advanced Search Operators

Advanced Search Operators

You can combine very complex search queries and search Google with precision accuracy using Google’s advanced search queries. But before we can take advantage of these search operators, we should understand what they are, and how you can combine them to create complex search queries. The data is out there in Google, we have to learn to search for it.

How to Use Google Advanced Search Operators in 2018

I’ve created a new video which details my most used search operators and provides examples for the searcher.

How to Search Within a Website on Google?

You can use the all famous site: operator.

site:rankya.com

search operator site

Searching Google effectively means that we as the information seekers need to drill down exactly what we are looking for, and where and what we are looking for when searching Google.

In the above example we said “Hey Google bring me results that you have on a particular website“.

Then, since HTML web documents has certain parts, such as URL, Title, Body Element, Anchor tags. We can then precisely look for keywords within those parts of a web document like this:

intitle:keyword

search operator title

intext:keyword

search operator text

 

Double Quotes

When you search Google by wrapping your keywords inside double quotes, you are telling Google “hey Google, go fetch me results from your database, but make sure you bring me results that include all the words that I typed in double quotes.

  • seo “expert” google
  • “SEO specialist” google

Boolean Operators OR NOT

SEO OR blog

Tells Google “Hey Google, bring me a document that has the word SEO OR blog” think of it as saying “either this or that”

NOT Operator is your -minus operator

When placed infront of a keyword, we are telling Google to exclude that keyword. Think of it as saying: don’t include the -word

  • Search Engine Google -bing (will bring results without the keyword bing)

Advanced Operators (Updated Version)

* Wildcard operator = Add an asterisk as a placeholder for any unknown or wildcard terms. Example: “a * saved is a * earned”  basically think of it as “fill in the gaps” because that’s what Google does when you use the wildcard operator, it helps you fill in the gaps if you are not sure about a particular search.

  • Imagine that we used the wildcard character along these lines “Yahoo has * hacked”. And now imagine that there are 1000 web documents containing those terms in that order, and now imagine that 200 of those documents contain these words “Yahoo has been hacked”. Google will fill in that gab when you use the * .
  • Other uses for wildcard operator * when we use an asterisk at the end of a search term as a placeholder for unknown or wildcard terms. The wildcard operator is only supported at the end of a search term. For example, invit* returns both invitation and invite.

Video Lesson Showing Simplified Version

Refined Search Query Syntax

One of the most confusing parts of refined search queries are the part where you attach the ALL in front of some advanced search terms. Because how can intext: and allintext: and also intitle: or allintitle: be the same search query? It isn’t, but what’s the difference?

Advanced Search Query Syntax intitle intext inurl

When you use the allinurl: what you are basically telling Google is to look for ALL of the terms in that specified part of HTML only.

  • allintext:rankya seo blog

Above example will bring you results that contain ALL of the keywords ONLY in the body text of a web document. Whereas if you searched

  • intext:rankya seo blog

Without the ALL part, Google could bring you results containing only some of those terms in the body text and perhaps some from the title of a web document, make sense?

Basically, you are explicitly telling Google where to look and only where you tell it to look when you include the ALL portion in your search syntax.

Other Useful Advanced Search Operators

define: is used like a dictionary to define words

  • define search engine optimization

cache: this will give you cache of a web document as stored by Google (remember, when you search Google, you aren’t searching the internet, but rather, you are searching Google’s version of the internet as stored in its ) (this search now has to be conducted through the address bar)

related: what Google thinks as to related to the URL you specify

  • related:http://www.google.com

info: information regarding a website as known to Google

  • info:https://www.rankya.com/

filetype: use these advanced search operator to specify the type of file you are looking for

  • filetype:pdf “google advanced search queries”

True power of Google  query  is within your ability to understand the basic constructs and what they do, and then combine them together to find whatever you want quickly. You can also find other .

Punctuation and Symbols Simplified

Symbol How to use it
+ Search for Google+ pages or blood types
Examples: +Chrome or  AB+
@ Find social tags
Example: @rankya
$ Find prices
Example: nikon $400
# Find popular hashtags for trending topics
Example: #throwbackthursday
- When you use a dash before a word or site, it excludes sites with that info from your results. This is useful for words with multiple meanings, like Jaguar the car brand and jaguar the animal.
Examples: jaguar speed -car or pandas -site:wikipedia.org
" When you put a word or phrase in quotes, the results will only include pages with the same words in the same order as the ones inside the quotes. Only use this if you’re looking for an exact word or phrase, otherwise you’ll exclude many helpful results by mistake.
Example: "imagine all the people"
* Add an asterisk as a placeholder for any unknown or wildcard terms.
Example: "a * saved is a * earned"
.. Separate numbers by two periods without spaces to see results that contain numbers in a range.
Example: camera $50..$100

Updates: Depreciated Search Operators

If you saw the below symbols on other websites, or tried to use them with no success

  • ~ tilde operator is no longer supported
  • link: operator doesn’t bring you any results for link data for a site
  • +keyword operator was used to force Google to bring results for the keyword being searched (now we use “doubleQuote”)

Then keep in mind that many years ago you could use these in your search pattern, however, in 2018 the tilde, +Plus and link operators don’t work as they are depreciated. If you know of other advanced search queries or have updates, simply comment using the form below.

Author: RankYa

RankYa: Online Entrepreneur, Qualified Web Developer, Google AdWords and Google Analytics Certified Professional. Specialist in: SEO, Website Optimization, WordPress, Structured Data, JSON-LD, Microdata, Microformats, RDF, Schema.org Vocabulary, HTML5, Advanced Image Optimization, Google Search Console, Google Webmaster Guidelines, Social Media Marketing, Facebook marketing and YouTube video ranking.

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