Your content marketing strategy doesn’t need to include blog posts only, in fact, given the availability of technology today, you can quickly convert many of your content types in to PDF or Microsoft Word documents amongst others. Or even get professionals like RankYa to create engaging and fully optimized infographics that includes links.
When you think of a link, or hear to the terms internal link, external link, outbound links, backlinks, then, think of all of them as just links, whether that link is a backlink pointing from an external resource, or, whether that link is an outlink going out of your own website.
Always Remember, as far as links and Google search engine is concerned, content is what Google analyzes, such as HTML, web documents, PDFs, images, videos, MS documents and many other filetypes it indexes. That means, all these filetypes can include a backlink.
Link Count Increase Through Document Formats Google also Indexes
There are many different file types Google indexes, such as Adobe PDF’s Microsoft Word, PPT and others that all can be used in SEO. So it is then only smart to invest in creating different file types for sharing with your ideal audience. And when you do, then, within those different file formats, you can also include a link, which when shared becomes a backlink (even just one link within that content is what’s needed).
Where to Share Your Content?
Best place to share your content is through your own website and blog posts, as well as social media profiles while always asking visitors to your website to share those documents as well. Make sharing your content easier by using Share Buttons.
Furthermore: there are countless content and document sharing sites like slideshare.net and also, online communities related to your niche where others will appreciate the engaging content you create for sharing.
Knowing that SEO isn’t about spamming Google, you shouldn’t create these different file types for increasing your backlink counts, but rather, you should create content that your ideal audience will be interested in.
Using different file types such as PDF’s to include a backlink pointing towards your own website will over time increase your backlink count naturally. And that’s exactly what Google wants. Natural links.
SEO Tips and Tricks for RankYa Fans
You can also include an outlink to another related URL from within those different file types you create for sharing. This will help Google relevance determination factors, associating your website with other relevant content and keywords because outlinks improve user experience.
Remember, Google doesn’t just analyze a website and web pages for ranking, it also analyzes links pointing towards a URL (URL in terms of SEO is a website, web pages, image URL, video URL, PDF URL etc.) as well as links pointing away from a URL.