How to Rank in Google Local Business Results

How to Rank in Google Local Business Results

 In How to

There are many ways you can improve the ranking for Local Business listing. And it is very easy to do so, also is very important because if your website isn’t ranking higher in Google, then you are losing business. But you can change all that, and let me bring out the big Google ranking guns and show you how to rank in Google Local Business Results.

How to Google Local Business Results Ranking

Using RankYa techniques, you can learn more proven to work Search Engine Optimization techniques that will allow your local business to dominate Google ranking results forever. And none of your competitors will be able to out-rank your Local Business Results.

What NOT TO DO When Optimizing for Higher Ranking of Local Business Listing

  • Create low quality profiles on Local Directories in hope to manipulate Google PageRank
  • Get lots of backlinks from Web 2.0
  • Create low quality Press Releases to obtain backlinks
  • Get links from bad Social bookmarking sites
  • Submit to free for all spammy Article directories

The reason I list these is because there are many so called SEO Service companies who sell these types of spam as search engine optimization services. Usually with claims such as “First Position Google Rankings Guaranteed” or will work for FREE till your keywords achieve “First Position Rankings”. What this basically means is that these types of Rank in Google Local Business Results Guaranteed services will continue to skim money from your Local Business. Because, they will continue spamming Google, and unknown to you, Google will behind the scenes keep penalizing your website.

If you are searching for Local Business SEO, then, whatever you do, make sure you work with Local SEO companies that follow . (Like RankYa)

What Are Some of the Benefits of SEO for Local Business’s

How are you driving website traffic right now? Because regardless of how you are doing that, benefits of SEO will reflect in everything you are currently doing online (including Google AdWords spend) meaning, search engine optimizing your website will influence how people are finding you as well as how much you are spending with Google AdWords as well.

Advantages of Google Rankings for Local Business Owners Include:

  • Potential customers finding about your services and products
  • Potential customers can learn about how to find, and get to your brick and mortar business
  • Reaching a wider audience through online exposure
  • Your competitors won’t get the upper hand
  • Potential customers can get an idea of your business, as in, what to expect, prices for services or products, what other services you may offer, who they can contact, your local business opening hours and many other important information related to your local business
Local Business Places Listing

Shows three Local Business Places Listing Results in Google for Melbourne Based Local Plumbers, top section contains Google Map for the City of Melbourne Australia and its surrounding suburbs

You Can Provide Company Details to Google Using LocalBusiness Structured Data JSON-LD Here’s an Example

<script type="application/ld+json"> {
"@context": "",
"@type": "LocalBusiness",
"name": "Your Business Name Goes Here",
"url": "",
"image": "",
"description": "description of your business, include cues for location",
"email": "",
"priceRange": "$$$",
"telephone": "+1-123-123-5865",
"hasMap": "",
"sameAs": [ "",
"logo": {
"@type": "ImageObject",
"url": "",
"width": 250,
"height": 180
"address": [{
"@type": "PostalAddress",
"streetAddress": "123 EnterStreet Details",
"addressLocality": "EnterCity",
"addressRegion": "EnterRegision",
"postalCode": "EnterPostCode",
"addressCountry": "Australia"
"contactPoint" : [{
"@type" : "ContactPoint",
"telephone" : "+1-123-123-123",
"contactType" : "customer service"
"geo": {
"@type": "GeoCoordinates",
"latitude": "10.741895",
"longitude": "-13.989308"
"openingHoursSpecification": [{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"opens": "08:30",
"closes": "17:00"
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"opens": "09:00",
"closes": "16:00"

How to Get on Google My Business Listing for Your Local Business for FREE

Make sure you are logged in to your main Google Account, or if you don’t already use Google services. Then you will now need to signup for  Listing and then . The process is quite simple.

How-to Verify Your Local Business

Different Google Local Business Listing Compared to Brand Accounts

Because most businesses offer their services or products differently to one another, there are 3 distinct types of Google business listings, and each serve a particular purpose, and they are:

  • Google Local Business Listing: this is for businesses with physical address where people can visit your shop/store (this listing may show up in Google Search Results as Places Listing, or in Google Maps)
  • Google My Business Listing for Service-Area Businesses on Google: you may not want your business address to show up because your customers do not necessarily visit your shop/store. Then you will need to follow a different approach for For example: local driving school, London , Mobile , or mobile  where the business owner may go out to visit their customers instead of customers visiting them.
  • Google+ Page for Your Local Business: you can maintain a for your business, this is ideal for businesses who are perhaps offering online businesses.

AdWords for Quickly Ranking for Local Business Search Terms in Google

If you want, you can quickly show up keywords related to your local business by using Google AdWords PPC Advertising (learn more best practices). Simply  so that you can take advantage of  as well as other great AdWords features.

Add and Import Location Information for Google Business Listing

Shows the User Interface for Google My Business Location Management, also highlights Google AdWords linking menu option as well as adding a Single Location for Local Businesses

Location extensions can show your business information in various formats for mobile and desktop search, and your business can show on the , Display Network, and even on Google Maps.

  • Google Search Network: On the Search Network, ads with location extensions can appear as a standard text ad with your location and phone number. On mobile, a clickable “Call” button may show in place of your phone number.
  • Also on Google Search Network, Reviews from your Google My Business listings may appear in ads when location extensions are enabled. These Reviews are compiled from Google My Business listings with a minimum of 5 reviews, and an average of 3.5 stars.
  • Google Search Network Partner Sites, like Google Maps: If you select to advertise with Google search partners, your ads with location extensions can appear on Google partner sites. Ads with location might show a map.
  • Google Display Network: Your location extensions may show on sites and apps on the Display Network when people are near, or have demonstrated an interest in, your local area.

How to Optimize Google My Business Listing

Now that you got your Google My Business listing all setup, let’s learn more about how to rank higher in Google search results by providing as much details as possible to Google search engine.

Edit & Optimize Your Business Listing Details

Types of Edit for Google Business Listing

Shows Types of Edit for Google Business Listing such as, Business Name, Address, Phone, Website, Category, Hours, Menu URLs, Attributes and Photos for Local Businesses

I am not going to cover each of the above settings, but rather just tell you this: when you  you need to be thorough. For example: when  select the most suitable one for your business. When  you should make sure to use advance for any and all images you upload on internet, as well if possible (knowing that Google is also an advanced image search engine).

Get Reviews for Your Local Business

You probably already know the importance of Reviews for your business, but it is also very important for everything else that you do online including your Google Business Listing, as well as conversions. Therefore, Google ranking calculations are aware of this. Here’s what Google says:

Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business’s local ranking. Source Google >

Local Business SEO Tips

You can and should use any reviews that you get about your business throughout your website as well. Meaning if you got 120 reviews on your Google Business Listing and 120 on Facebook, you can showcase all of them throughout your website (as highlighting reviews on your website will increase website conversions through social proof). You can also take screenshots of those 5 star reviews and use images with filenames which are descriptive about your Local Business. Also, don’t forget to visit the latest insights on improving local rankings in Google.

5 Simplistic Ways to Get Reviews for Your Business

  • Get your friends or and family members to review your business
  • Because businesses are connected to other businesses, if you refer any business to other businesses (vice-versa) then you can review each other’s business
  • Your product suppliers and or wholesalers need you as a valued customer, you can get them to review your business
  • Participating in local community organizations, or sports groups? Get them to review your business
  • Provide your link for your customers to Write a Review your business

How Does Google Determine Local Rankings

To improve rankings for your business we need to realize that certain aspects such as a verified business will perform better in search. Also, the Local result rankings are based primarily on relevance, distance, and prominence.


Relevance refers to how well a local listing matches what someone is searching for.


Distance refers to how far is each potential search result from the location term used in a search.


Prominence refers to how well known a business is. Some places are more prominent in the offline world, and search results try to reflect this in local ranking.

Local Business SEO Tips

Google algorithms use information that Google has about a business from across the web. This includes, your website, your social media profiles, PDF documents you may have created, other websites that showcase your business details including links pointing back to your website. Your position (organic rankings) in web results is also a factor, so SEO best practices also apply to local search optimization.

Video Tutorial Showing More Insights for Local SEO

How to Optimize Your Website for Local Business Ranking

One of the most important factors for ranking higher in Google search engine results for locally based search terms are these 3 things:

  1. Website structure which branches out to local suburbs by means of using keywords
  2. Original content within those landing pages (which includes keywords, images or any other media file types)
  3. How you are linking your landing pages (whether through menu links, as well as internal links)

Some suburbs will be more profitable for your business, thus, use those keywords more often on your entire website. Also, internal link towards those profitable pages more often than others, while using related, yet different keywords

Include Google Maps on Your Website

Inserting Google Maps is quite easy, simply search for your own business in and find the option for Embed (copy paste the embed code on your site).

Include Geo Location Meta Tags
<meta name="geo.placename" content="123 Example St, New York, NY, 10006, USA" /> <meta name="geo.position" content="40.7063390;-74.0134100" /> <meta name="geo.region" content="US-New York" /> <meta name="ICBM" content="40.7063390, -74.0134100" />

Visit and simply place your location address and it will create it for you to place it within your HTML head element.

Use Structured Data with Local Business information

Because Google now supports many different types of Structured Data, you can include  details on your website. Furthermore, you can use itemprop sameAs to link your social media profiles so that Google builds a better about your business.

Be Consistent When Using Your Local Business Information

What this means is, whenever you are using your business details on other websites, you need to use Business Name, Address, Phone Number and Logo (which is common because these business specific details won’t change). However, let’s imagine that an external website has your business details, then, what you can do is change business description to include some new categories (keywords) or suburbs (using keywords).

Utilize Website Footer Section Properly

Most small business owners don’t utilize the footer section of their website properly, and instead, footer section information is the same throughout the entire website. This is missed opportunity for SEO because you can include unique details about your business using the footer section of your website.

Use Internal Linking & Anchor Text Properly

Let’s imagine that a Suburb A was more profitable for you to do business in, if so, internal linking on your site has to address this, and also, you can use anchor text using keywords. This doesn’t have to stop with internal links, because backlinks can also use keywords within anchor text as well.

Create Content Related to Your Location

You can find many creative ideas for content creation, and increase your local rankings, its smart to create content that is related to your target location. For example: if I was targeting the Location intent “Melbourne” then, a basic content idea could be “Top 10 Places to Visit During School Holidays in Melbourne” or “Electrician in Melbourne Saved a Cat from a Tree” you get the idea.

How to Rank Your Google My Business Listing

What you need to do for achieving higher Google ranking results is all of these above mentioned insights, however, you can and should also link back to your Google My Business Listing as well. Meaning, share your details (including Google Map ID details) as link as well as mention that particular listing when creating content.

Backlinks pointing back to your website (as well as Google My Business Listing) are important for higher Google ranking. And there are thousands of different ways to get backlinks.

The best approach for getting backlinks is by creating useful content whether that is blog posts, PDF’s, videos, images or any type of content related to your niche and then share that content. Although thoroughly optimized website won’t need many backlinks to rank high in Google, its better to have them just to double make sure that your competitors won’t be able to rank keywords higher than yours in Google.

Want Better Results for your Local Business? Latest blog post for ranking local businesses or simply hire RankYa Services

Recommended Posts
Showing 3 comments
  • RankYa

    Update: latest content can be found here at Ranking in Google Local Business Results. If you are using WordPress or other CMS and have comment sections where your visitors, customers are leaving comments. Then, you can not only use the comment reply to thank your customers but also further chunk your content through comment (including Business Details and links) just like this comment

  • Frank

    Do these strategies still work?

    Create profiles on Local Directories
    Get lots of backlinks from Web2.0
    Create Press releases
    Get links from Social bookmarking site
    Submit to Article directories

    • RankYa

      NO these types of low quality search engine optimization methods most others are doing will not work, and most SEO’s do this even in 2018 (usually through automated software they blast these type of websites) and therefore, here’s how to rank in Google especially for Local Business. Because all local businesses must treat their online presence with respect and thus create quality and useful online footprints.

Leave a Comment


Start typing and press Enter to search

online marketing and internet searchHow to Rank First in Google