Google Search Console Structured Data Tutorials by RankYa

Google Search Console Structured Data

 In Google Search Console

Structured Data markup is how your website is coded using various semantics such as or . Both can be thought as vocabulary that machines (computers, search engines, user-agents) can understand and use for various reasons. is there for website owners to analyze their website markup.

Now that we are living in mobile index first approach in 2017 and beyond, Google has been making new changes to content types that it will use for showing in its search results sets. Such as:

Above list is what Google currently supports. More information can be found here at 

Although the above list is now more comprehensive in 2017, keep in mind that there is much more detail about your website that you can provide by the using different itemtypes, for example:

Search Console Structured Data Report

Shows Search Console Structured Data Report for SEO Blog

The above image shows Structured Data report for website, and critically, we need to then keep in mind that Google is not the only search engine that supports and . Nor does their support section provide much information about other types that it can understand, as shown in the above image, let’s say .

If you don’t want to learn about all this technology talk (because it can actually get quite complicated) then you can use for Marking up portions of your web pages.

How to Use Google Data Highlighter

If you are keen to learn more in depth lessons about Structured Data. Then, I’ve created 3 part Video Tutorials that introduced Structured Data using Microdata ( vocabulary) for beginners. Because I personally believe that it is much better to focus on:

  • Microdata (using vocabulary) for marking up more dynamic type of content such as Products, BlogPosting, Articles etc. Because Microdata is more flexible for such use cases
  • Then also use JSON-LD markup for information that is like one off (more static perhaps) such as Corporate Contacts, LocalBusiness information, Logos etc. Because these are usually set once, and don’t usually need to change often

For example: Let’s imagine that you want to markup eCommerce Products, then, coding your website theme where product details are blurted out from is all that you would need. WooCommerce Themes already do this by default. And voila, by using and tweaking few portions of Theme files code, you are taking better advantage of Structured Data search engines like Google supports.

Structured Data Part 1

Structured Data Part 2

Structured Data Part 3

As you saw within the above video sessions, the core concepts and abstract understanding of using structured data for organizing web page elements is important. Because without understanding these core concepts, then we will be limited to using what Structured Data offers for our websites.

To learn more, visit our  as well check out RankYa’s FREE Schema Markup Plugins for WordPress or search many other  in WP plugin directory.

If you believe this blog post by has contributed to your knowledge, then please share this post with others.

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Showing 2 comments
  • Daniel

    Good morning! Thank you very much! I’ll follow your suggestions and I’ll inform you for the progress! Talk soon… 🙂

  • RankYa

    Hello Daniel, you markup is correct (in terms of the markup) however, what’s going on is that your website is encoding HTML not correctly. For example: itemtype="" this is how Google is seeing that code from your site. But, it should be itemtype=”” so how can you fix this Structured Data error? You need to locate the portion your WordPress template files from your Theme where this Breadcrumb information is coming from and modify that code to be blurting out that ” (double quote) OR if all seems okay there, then, do something like this:

    Try this, and let me know how you go, but don’t worry I’ll assist you to fix it Daniel

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