How To Use Google Webmaster Tools - Using Search Console?

How To Use Google Webmaster Tools

 In Google Search Console

If there is one tool that we must all as website owners use (if we want to find out how Google see’s our website) then, its the (formerly known as Google Webmaster Tools). Knowing this, which of its features are more important than others? All of them are equally important to understand. For example:

Search Console Search Appearance Overview

Shows Search Console Search Appearance Overview screenshot

Search Appearance Options has many useful insights to explore and understand about Google search results pages, and how you can improve the visibility of your web pages in Google search engine results page (also known as SERP). As you can see in the image above, are useful to have for our website, or for brand terms search queries. For example:

If someone was to search for rankya com (without the . dot) then Sitelinks feature of Google will be revealed in Google search results page for .

How Can You Too Get the Sitelinks Feature to Show for Your Own Website?

Make sure that your website has clear navigational menu structure, and also, internal linking structure pointing to those links within your main navigation menu structure. And since are advanced enough to understand the structure of any website, you can guide Google by using internal linking and title attributes within your hyperlinks like so:

<a itemprop="url" href="" title="How to Category">How to Related Blog Posts</a>

Also,  feature in Search Console will allow you to see if there are any duplicate content issues for web page title and descriptions. Because these are important to remedy on your website . That’s why Google makes this information available for website owners.

Search Console Structured Data Report

Search Console Structured Data Report

Shows Search Console Structured Data Report for RankYa SEO blog

Report will show you if there are errors within your Schema Markup of your HTML code for taking advantage of Google Rich Cards and . But there are many other useful features in Google Search Console.

If you are pressed for time and never used Google Search Console before, then here are video tutorials that introduces this great tool for you to use for your own website.

How to Use Webmaster Tools like an SEO

Below video session by showing how to use Google Search Console as if you were the Store. You can simply follow these search engine optimization approaches for your own website.

Introducing Google Search Console (Video by RankYa)

Below video session introduces Google search console user interface.

Here’s Great Insights to Use for Higher Google Ranking

I created this next video mainly for busy small business owners wanting to find out quick and easy to use information for .

By now, you should understand the importance of using Search Console for managing your own website, because it is provided to you by the most popular search engine on the planet “Google”

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Showing 2 comments
  • Daniel

    HTML Improvements: Duplicate meta description.
    Hi! I have written meta description for a product category that has 2 pages, that showing my products. Why does Google see it as a duplicate meta description? What should I do in this case?

    • RankYa

      Hello Daniel, there is a way to remedy that, simply use PHP conditional statements for archived paginated pages: (would go in header.php within < head >
      < ?php if ( is_archive() && is_paged() ) : ?>
      Do something here, unique title, or meta description tag, or anything else
      < ?php endif; ?>

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