How To Use Google Webmaster Tools
If there is one tool that we must all as website owners use (if we want to find out how Google see’s our website) then, its the Google Search Console (formerly known as Google Webmaster Tools). Knowing this, which of its features are more important than others? All of them are equally important to understand. For example:
Search Appearance Options has many useful insights to explore and understand about Google search results pages, and how you can improve the visibility of your web pages in Google search engine results page (also known as SERP). As you can see in the image above, Sitelinks are useful to have for our website, or for brand terms search queries. For example:
If someone was to search for rankya com (without the . dot) then Sitelinks feature of Google will be revealed in Google search results page for RankYa SEO Blog.
How Can You Too Get the Sitelinks Feature to Show for Your Own Website?
Make sure that your website has clear navigational menu structure, and also, internal linking structure pointing to those links within your main navigation menu structure. And since Google’s algorithms are advanced enough to understand the structure of any website, you can guide Google by using internal linking and title attributes within your hyperlinks like so:
<a itemprop="url" href="https://www.rankya.com/category/how-to/" title="How to Category">How to Related Blog Posts</a>
Also, HTML Improvements feature in Search Console will allow you to see if there are any duplicate content issues for web page title and descriptions. Because these are important to remedy on your website for better Google rankings. That’s why Google makes this information available for website owners.
Search Console Structured Data Report
Structured Data Report will show you if there are errors within your Schema Markup of your HTML code for taking advantage of Google Rich Cards and featured snippets. But there are many other useful features in Google Search Console.
If you are pressed for time and never used Google Search Console before, then here are video tutorials that introduces this great tool for you to use for your own website.
How to Use Webmaster Tools like an SEO
Below video session by Maile Ohye showing how to use Google Search Console as if you were the SEO for Google Store. You can simply follow these search engine optimization approaches for your own website.
Introducing Google Search Console (Video by RankYa)
Below video session introduces Google search console user interface.
Here’s Great Insights to Use for Higher Google Ranking
I created this next video mainly for busy small business owners wanting to find out quick and easy to use information for achieving higher Google ranking results quickly.