At the heart of everything that you do on internet are “Keywords” and for search engine optimization of your website, you basically can’t ignore the importance of selecting the right keywords. Before we begin, simply download the SEO PDF document as it contains extremely important knowledge for keyword research and targeting.
What is a Keyword?
Keyword is just that a “word” that is related to your products and services, a word that will be typed in Google search engine search box when your ideal customers search for your products and services. So think of a keyword as just a single word.
What is a Keyword in SEO?
Search engine optimization and keyword research go hand in hand, because ideally, when you optimize your website and landing pages, you will need to use the keywords that you select as “worthwhile for you to target and use throughout your website”
Keyword Targeting for Google Adwords Compared with Organic Rankings
In terms of targeting keywords for Pay Per Click Advertising (PPC) (such as Google Adwords Campaigns) your approach can differ when compared to selecting keywords for SEO for organic rankings.
Although search engine optimizing your website will actually help your Adwords PPC Campaigns, targeting keywords for PPC differs in a sense that you can select keywords, launch Ad Campaigns, and if the keyword/s you selected do not perform well, then you can discard those keywords just to select new ones to target.
Keywords for Organic Rankings
Keywords for SEO on the other hand will require careful planning and targeting. Because when you begin to optimize your website and landing page for organic rankings the keywords you select and target usually will stay with you for a long time since you can’t just discard them (unless you are willing to disregard the efforts made for optimizing your website for those keywords).
What are Long Tailed Keywords?
Long tailed keywords are keywords which are greater than 1 (single) word, for example:
- Keyword (this is a single keyword, and thus not a long tailed keyword)
- Keyword Research (this is a long tailed keyword as its made up of two words)
- How to Do Keyword Research (this also is considered a long tailed keyword. So any word that is greater than 1 is called a long tailed keyword)
Google’s Related Searchers are Long Tailed Keywords
As shown in the image above, all these are long tailed keywords, and they are great to target for easy and quick organic rankings.
Different Methods for Conducting a Keyword Research
You can and always should use your common sense when researching and analyzing keywords. You could even ask your friends for some keyword ideas.
Let us imagine that your products are related to “SEO Courses” asking your friends how they would search Google when looking for “SEO Courses” may surprise you, because each person searching Google looking for the same product or service may use different words depending on their language skills and also vocabulary they use.
Your website must cater for this difference in search pattern when you select and target keywords. Remember, keyword targeting is nothing more than answering questions
Video Tutorial Showing How to Do Keyword Research
Words are the Only True Currency on Internet
Keywords are the beating heart of everything that you do online, that is why keyword research process is critical and deserves your utmost attention and detail. Because your ideal customers will type words in search engines to find your website, and yet, you will need to use the right words for best possible website conversions.
Do you know of any other methods for conducting keyword research? If so let us know using the comment form below. Once again wishing you greatest possible results from all your online marketing efforts.