Google has now introduced Rich Cards feature in Webmaster Tools giving site owners the ability to markup their site using Rich Cards.
It is not a matter of if mobile will be the future of internet users finding information online, because its already here, you are living in and also competing in a digital economy, and your target audience is now using their mobile devices to find your business.
Think about your smartphone, its with you from the moment you wake up in the morning, till you sleep. And how many times do you use your mobile phone? Or search using it? That’s also the case for millions of other mobile device users as well.
Rich Cards vs Rich Snippets
Rich cards are a new Search result format building on the success of rich snippets. Just like rich snippets, rich cards use schema.org structured markup to display content in an even more engaging and visual format, with a focus on providing a better mobile user experience.
Rich snippets, and information regarding its usage in Google seems to be buried down (this is another case of Google flexing its muscles) to sway website owners towards optimizing for mobile (for a valid reason indeed). Because people use mobile today. Globally.
Rich Cards vs Rich Snippets vs Structured Data vs Schema Markup
Let’s simplify all these, all you have to know about all these often times confusing terms is “schema.org vocabulary” using Microdata. But because that is a rather complex field for most of Google Webmaster Tools customers, Google tries to simplify all this by just telling you to use JSON LD scripts. Which, not only is more complex to insert for the modern sites, its actually a terrible way to use Microdata on any site.
For example: just imagine a recipe related site trying to insert Recipe Markup using JSON-LD. How? Not possible for 99% site owners. In fact, only the large businesses can even afford to use these new search features because you would need to hire a developer to re-code your Website Theme source code to avoid doing all the markup manually.
Should We Use Rich Cards?
Absolutely if we want to take advantage of these additional features.
Imagine if your website was showcasing your tasty recipes? And Google is willing to show results as the above sample image featuring Rich Cards for recipes. So don’t wait till your competitors use these, instead either learn how to use them on your site or hire a Schema Markup Expert. Note Magic Schema Plugin can insert markup for Rich Cards.