What is Landing Page Optimization?
Landing pages are web pages that you can modify and optimize for better results. Whether the objective is for higher Google rankings, or whether you want higher conversions rates.
Ideally, landing page optimization is your ability to create web pages so that the visitors to your site can have a better user experience, as a result, they convert by completing your ultimate call to action.
Landing Page Optimization Don’ts
If you read anything about landing page optimization online, or if you visited other sites to get ideas for creating your ultimate landing page. Then you are going the wrong way about optimizing your website.
Why? Because your website is different, your communication is different, your voice is different. Well at least it should be if you want to see better results from your website.
Landing Page Optimization the Right Way
What I am trying to tell you is that, no other website, nor website template can be the best solution for your own website. Because what really matters is that you begin to optimize your website for your own ideal audience as opposed to mine, or anyone else (unless of course you are offering the same thing as me). So always ask:
- When website visitors land on my web pages, what do they want to find?
- When website visitors land on my web pages, how can I assist them to find what they are looking for more easily?
- Can I improve the usability of my website?
These are the most important questions that must be answered if you want to create the best landing pages that also convert.
Landing Page Optimization for SEO
I am not going to bore you with more tested and proven techniques for optimizing your landing pages for best conversions, because I have grouped together great insights for conversion optimization which by definition means web page SEO optimization.
Mobile SEO Demystified
Google is a business, so before you think of Google as a search engine that is out there to bring world’s knowledge in front of its searchers, you need to remember that Google is a business.
Its in Google’s business interest to reward website owners who create mobile friendly pages. Knowing this, you need to then stay away from money hungry digital agencies telling you that you also need a different version for mobile SEO as well.
Only in rare situations should you create a mobile version of your website.
For all other cases, you should create a responsive web design that renders well regardless of the device your visitors are using when they land on your web pages. This will make sure that all your search engine optimization efforts will bring measurable results for just your website.
Video Explaining How You Can SEO Your Web Pages
Above all else, remember that the best way to optimize your own landing pages is through testing, through more testing, till you work out the best design elements and call to action placements.
Try different words on your call to actions, test white space dimensions, fonts, images, colors, web forms and everything else on your web pages can be tested so that you find the best performing version.
Quick Landing Page Testing Ideas
There are many website usability testers online, simply Google it. Or at least get your friends and family members who aren’t familiar with your website to browse through your website to get some feedback on usability “was it easy to navigate, read, understand and use”
Keep in mind that RankYa has “Conversion Optimization Tips” where I share with you proven methods for increasing website conversion for guaranteed results.
At the end of the day, landing page optimization can and must be improved for most websites, perhaps yours as well. Remember 80% of search engine optimization is On Site SEO.
Got any questions or comments? Simply use the comment form below. Thank you for learning with me, and sharing this web page optimization for SEO blog post with others.