Google search engine has evolved mainly due to mobile device usage update around the world. Today, all major search engines like Google and Bing now understand Structured Data and use it in various ways. Popular sites like eBay are also using it to take advantage of the latest technology features whereby Google search engine shows your website results using Structured Data found on your site.
That is what Search Console Structured Data options in Search Console (formerly Webmaster Tools) is all about. Showing you how Google search engine sees your site and if there are any errors with Structured Data markup.
With the new Search Console, Google shows Enhancements reports for Structured Data. Rich result reports for your site are listed under Enhancements in the menu pane in Search Console.
Basically, if you do not see any Items for your verified domain property, then don’t worry too much about it as you can also insert Schema Markup at any stage of website optimization. However, if there are Items with Errors in Enhancements reports, then obviously this should be fixed because you don’t want Google to encounter any errors with your site regarding Structured Data.
Future of Search and Structured Data Schema Markup
Structured Data Markup is here to stay, because its semantically better and easier for Search Engines to understand web content. Improvements in search results content delivery for mobile device users are becoming more important by the day as our world is connected through internet.
And just like you and I trying to improve our websites usability and engagement, search engines like Google is also trying to do the same thing to stay competitive in an ever competitive search market.
At the end of the day, it isn’t a question of, if your website should be using Structured Data Markup, but why hasn’t so far. There are Google Structured Data & HTML5 on RankYa YouTube channel about Structured Data