Google search engine has evolved mainly due to mobile device usage update around the world. Today, all major search engines like Google and Bing now understand Structured Data and use it in various ways. Popular sites like eBay are also using it to take advantage of the latest technology features whereby Google search engine shows your website results using Structured Data found on your site.
That is what Search Console Structured Data options in Search Console (formerly Webmaster Tools) is all about. Showing you how Google search engine sees your site and if there are any errors with Structured Data markup.
With the new Search Console, Google shows Enhancements reports for Structured Data. Rich result reports for your site are listed under Enhancements in the menu pane in Search Console.
Google Search Console Structured Data Related Video
Basically, if you do not see any Items for your verified domain property, then don’t worry too much about it as you can also insert Schema Markup at any stage of website optimization. However, if there are Items with Errors in Enhancements reports, then obviously this should be fixed because you don’t want Google to encounter any errors with your site regarding Structured Data.
You can use the new Structured Data testing tool and also visit the help section to learn Rich Results Test more about error details.
Future of Search and Structured Data Schema Markup
Structured Data Markup is here to stay, because its semantically better and easier for Search Engines to understand web content. Improvements in search results content delivery for mobile device users are becoming more important by the day as our world is connected through internet.
And just like you and I trying to improve our websites usability and engagement, search engines like Google is also trying to do the same thing to stay competitive in an ever competitive search market.
At the end of the day, it isn’t a question of, if your website should be using Structured Data Markup, but why hasn’t so far. There are Google Structured Data & HTML5 on RankYa YouTube channel about Structured Data
I am very lucky because I am a part of Rankya. Thank you so much
I have been a follower of your videos , they are just great . One of my questions is regarding webmaster tools (Fetch and Render) Section. As suggested by you i have placed /*.js and /*.css in the root directory of robots.txt file but still there is a partial submission.
This can be confusing because if you allowed the .js and .css files, then give some time for Google to update if the partial content is coming from your own site, if the partial content is there because of external content (external js or css) then don’t worry too much. First finish up your site, then come back here to comment and I reply better