How to Local Business SEO

How to Local Business SEO


The title here may sound bit odd How to Local Business SEO but in the world of online marketing, it is better to be prepared so that your website is fully taking advantage of all the new changes for your internet business.

Is Local SEO Different to Normal Optimization?

Yes and no, Yes because if your business is a local business targeting only people located in the City or Suburb you are doing business in. And No, if your website and business is targeting the visitors globally.

Google My Business for Local Marketing and SEO

If your website is not in listing to show up in Google Maps, then by all means go and verify your website now to advantage of latest changes in Google. For example: now the right hand sidebar Ads are gone from Google search results page, so you would have noticed Local Business Listings show up on the right hand side of Google results page. That’s where you want your local business to show up as well.

Login to your Google account and

Google Business Location
Shows user interface for adding Location information using Google My Business Management console
Google Maps Search by Business Option
Shows user interface for adding Location information using Google Maps Search by Business name or address Option

Once you press Add a Single Location you will be directed to Google Maps for searching for your Business to see if Google already has information about it (even if you didn’t verify your business listing, Google may have information about it (in which case you can verify and )). Simply follow the prompts and you’re done.

Google My Business Account Versus Google+ Page

Don’t confuse your verified business listing with Google Brand Pages because you can have many brand pages (think of them as Google+ page for various reasons) and think of Google Business Listing as to do with Google Maps listing for your Local Business.

What If You Already Have a Google+ Page

You can still take ownership of the business listing and if you already created one. However, only do this if you already have followers, if not, start a new with a brand new listing with a brand new Google+ page.

Focus On Content Sharing on Google My Business

Most small business owners just create their Google Listing and simply forget about engaging with visitors or customers, or they often just #hashtag and share links. If anything, you want to be regularly updating social media profiles such as Google Local Business Posts. Don’t let it go stale with no content. Furthermore, find creative ways to get reviews for your Google Business Listing as that will influence not to mention the benefits of reviews as Social Proof for your online business.

Video Lesson Explaining How Google My Business Works

Use Markup for Local Businesses

Google officially supports the different including opening hours and customer support phone numbers. Use these techniques as they are great for Google knowledge graph for your Local Business. This will also help Google algorithms to better understanding your business when it finds information on external sites.

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Showing 12 comments
  • David

    Hi Tolga,

    I’ve had the local business schema plugin installed for about 1-2 years now and just decided to fix the image and price errors showing in Google structured data test tool. I watched your video and inserted the line of code (with my details) in plugin and got some errors. The errors stated that my address, phone, city, state, zip were not recognized as an imageobject.

    Can you help?

    • RankYa

      Hello David, it is clear that you’ve placed the required information within < a div that blurts out the imageobject. That means you would simply cut/paste the inserted information within < a div that has localBusiness information

  • Al B.

    Tolga, Please disregard my last comment. I noticed where my error was….thanks you!

  • Al B.

    I am using your local business schema markup plugin on several sites and I’ve noticed a recent (new) error in the local business structured data – “image – a value for the image field is required”. Also says priceRange – the priceRange field is recommended. Please provide a value if available.

    Is this something that should concern me?

  • Job

    I run a directory with local businesses in the ‘bus and motor coach with driver rental’ industry. For the Company Profile Pages
    We are currently using the tag ’local business’ but are wondering if
    or :
    Would be better options?
    They are both categories that are related but still different than ‘bus and coach with driver rentals’ What would be a better category? Can anybody share his thoughts on that one? I would be grateful to learn from you!

    • RankYa

      Hello, it actually wouldn’t make that much of a difference, because at higher level you are still LocalBusiness branching out to different itemtypes. However, it is only wise to follow AutoRental because there are more websites using this. Therefore, search engines will have more of a data to make judgements on these type of markups. So I would go for AutoRental in this case. Also, if you can do us a favor, recently a valued client of #RankYa hired us. And your website is perfectly related to obtain a backlink from, so if you can from anywhere of your site link to (heathrow airport transfers) that would be great, in return, I will also provide a mention of your business in RankYa spam free (also advertised) mature social profiles (so its win win for everyone). Thank you for considering

  • Eagan Heath

    Thanks for making this and for making it free recently! I think the link for the LocalBusiness plugin currently goes to your YouTube schema plugin instead.

    • RankYa

      Thanks Eagan, its all working great now I hope you are enjoying the plugins please share them around as well

  • London Management Centre

    Great update! Geolocations are hopefully going to be very important in the future for SEO, it is quite a handy feature that will benefit both the company and customers.

  • Coy Currin

    Thanks for SEO Online Updates Topics.

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