In today’s post I am going to show you few different techniques that you can use when analyzing your competitors website and online footprint.
Using Google Advanced Search Queries for Competitor Analysis
You can quickly find useful information about your competitor’s website by using advanced search operators. Regardless of the niche you are competing in, use these types of search queries.
Once you conduct a search using the site: operator, take a look at “What did Google omitted from its result set?” and correspond the amount of results to the first “About n Results” as highlighted in the above image. This may reveal to you, if the competing website has crawling and or duplicate content issues.
Above query will reveal to you if the website you are researching about also has Adobe PDF (Portable Document Format) documents indexed by Google.
In the above example: if the website owner, or webmaster who manages the website doesn’t know how to secure their website log files, then, Google may have indexed their server log files. You can data mine using multiple search operators for finding useful insights. Keep in mind that at times you may find useful information, and at other times you may not. But just using few seconds to conduct these types of advanced search queries is only smart for competitive analysis.
In the above example, what you are saying to Google is “hey Google fetch me results from your database for these search terms (notice the double quotes!) but do not bring me results that contain exampledomain.com in the URL. This will reveal many additional insights such as:
- If your competitor is focusing on branding online
- If your competitor is getting backlinks from places which the backlink analyzer tools couldn’t find
- What type of content is being shared by your competitors
These are my favorite advanced search queries because they reveal very useful insights which can not be found easily.
Perform Backlink Analysis on Your Competitors
Analyzing the backlinking structure of a competing website will also reveal to you, their content marketing strategy so that you can use this information for improving your own website and your online marketing implementation.
You can use freely available backlink checkers such as siteexplorer.info to quickly see which external sites your competitors are getting backlinks from. And which keywords they used on those backlinks they’ve got from external sites. Note: more backlink gathering formulas are all explained in “how to get backlinks blog post.
Questions to Ask When Looking at Competitor Backlink Profiles
- Is my competitor sharing content on quality spam free websites?
- Can I also create similar content and share it on those websites?
Thank you for learning with me and thank you for sharing this informative blog post on your favorite social profile.