When it comes to online business world, your competitors never sleep and, you will always have competitors who are offering the same products and services as your business.
Defining Who Your Competitors Are
Let’s imagine that you own a business and operate it in a business premise in some shopping mall, and let’s imagine that the shop next door that is selling the same products as you “is that business competing with you on internet?”
Absolutely not, because on internet, your competitors are usually determined by Google ranking results. So when we are talking about competitors online, we mean those website’s who are ranking in first position for keywords which you are also targeting. Keywords that if ranked in first position, will be more profitable for you.
Your Competitors Can Not Hide Online
Everything that your competitors do is out there for the World to see, realize that if your competitors website is in Google index, then, they are visible to you. For example: if your competitor was www.seo.com then we can search Google with these advanced search queries:
- inurl:seo.com filetype:pdf
- inanchor:“seo.com” -inurl:seo.com
These are advanced search operators which can easily be used to gain additional insights about your competitors, keep in mind that there are other Google advanced search queries that can be used when analyzing competitors online footprint.
How to Conduct Competitor Analysis
Now that you have better understanding of what’s important for outperforming online business competitors in Google, its time to start exploring their online footprint (particularly their backlinks) which may also show you opportunities for outreaching campaigns for content marketing for your own products and services.
What Else Are They Doing Online?
On internet all businesses are naked, that means, there is always a reason for Google to rank high a particular keyword within a website. When analyzing your competitors online, research through Google. Look at their entire online presence.
Check out Social Media Platforms such as Facebook, YouTube or others. Ask?
- What are they doing?
- What type of content are they sharing?
- How often?
- Any backlinks? If so what keywords
If anything you can easily duplicate (and do better) their strategy. I shouldn’t even tell you why this is important. You just have to do things better especially for Google rankings. Having said this: know the fact that the most important thing you can do for your own business is to create content on regular basis.
When creating content, learn to target question oriented words such as “how to, what is etc.” and blog on regular basis. This should be the case for ALL businesses. Then, you can branch out for other types of content (images, video, PDF or others).
There are many tools for analyzing competitors online, however, the best tool is your knowledge and searching Google. For example: search Google with these types of search queries:
- “yourcompetitordomain.com” inurl:yourcompetitordomain.com
- “yourcompetitordomain.com” facebook
- “yourcompetitordomain.com” youtube
Another great tool to use is the way back machine and this video about competitor analysis