SEO is short for Search Engine Optimization, and most beginners believe that SEO is just about using Google Ads Keyword Planner Tool to select some keywords, place them in web page meta tags.
Yet, SEO actually should start by you using your common sense and identifying what your ideal customers will want when they visit your website so that you can design and create content according to your visitors wants and needs. Search engines like Google track website visitor interactions for determining keyword relevance.
SEO Can Branch Out Even Further
We can further categorize SEO in to many distinct parts such as:
- Search Engine Optimization Basic Level
- Search Engine Optimization Advanced Level
- Off Site Marketing
- SEO Specialist
This is where you can begin to optimize your website so that search engines like Google will favor your website over others for particular search term, and as a result show your website details for daily Google searchers.
This is the easiest level and ideal for most website owners who are managing their own website. It entails basic keyword research process, and then, optimizing landing pages according to the keywords selected.
You could master the basics of SEO within hours and get on the first page of Google Organic Rankings by simply making sure that your landing page are optimized as shown in the PDF below. How to SEO for Beginners PDF
This advanced level would require you to gain the skills to modify all aspects of the website you are optimizing, as well as understanding the very important part of SEO “Google’s Webmaster Guidelines”
You will need to acquire adequate knowledge in the field of: HTML, web server technologies (such as Apache server configuration) PHP programming as well as CSS (Cascading Style Sheets) coding. Because understanding these will allow you to fix any errors which you may encounter while optimizing a website’s source code and its architecture.
Off Site Marketing
Off site marketing can be thought of, customer profiling, content identification, creation and marketing. Basically any form of marketing that is conducted on other sites as opposed to the site you are optimizing.
You could do this by creating useful videos for marketing on YouTube, social media marketing, or simple PDF sharing according to your research as to who, what, where and how the content will be consumed online.
This could require many month of learning and training because you will need to learn all of the above, as well as: PPC advertising (such as Google Ads and Facebook Advertising) and Analytics (such as Google Analytics) and understanding of how online business marketing works for diverse set of industries.
How Does SEO Work?
Search engine crawlers that consistently traverse the internet (24/7) to find new or updated web documents. They store these web documents in their databases using keywords and URL’s. So when someone searches their search engine, they pull information from the stored web documents.
How Does Search Engines Rank Documents?
Search engines rank documents by analyzing the web documents content (by means of stripping text, analyzing link patterns, images or anything else they find on a particular URL).
Complex search engines like Google also analyze “how a real person views a web page” and also, where on a web document certain HTML elements are located. Google also analyzes using page layout algorithms and many other factors beyond PageRank, such as CTR, Conversion and Bounce rates, visit duration as well as links points back to a particular web page amongst other signals.
Search engine optimization as a field to work in can be a rewarding experience, whether you are learning what SEO is for optimization of your own website, or whether you want to work in this field. Stay the course and always stay within Google Guidelines.