Local Business SEO

There are many different ways to promote a local business online. You can begin social media marketing, create a useful website and begin building authority online. Best way still is through organic rankings in search engines like Google and Bing. This blog post will be dedicated to Local Business SEO & Marketing including Local Business Structured Data Schema Markup, search engine optimization with video tutorials by RankYa.

Google My Business

Why not create a profile for your Local Business using Google? You can and should because everything Google helps everything else Google. Including Google Maps rankings, Local Business Results rankings, organic search rankings. Visit Google My Business site to learn more about creating (or claiming) your local business profile. Furthermore, search RankYa blog for more GMB related how to’s.

How to Do Local SEO 2021

LocalBusiness Schema Markup JSON-LD

<script type="application/ld+json"> { "@context": "https://schema.org", "@type": "LocalBusiness", "additionalType": "https://schema.org/ProfessionalService", "name": "CHANGE", "url": "https://www.CHANGE.com", "image": "https://www.CHANGE.com/LOGOURL.png", "description": "Describe business, including keywords and local city or suburb information", "email": "HELLO@CHANGE.com", "priceRange": "$$-$$$", "currenciesAccepted": "USD", "paymentAccepted":"Cash, Credit Card", "telephone": "+1-000-000-000", "hasMap": "https://www.google.com/maps/URL", "sameAs": [ "https://www.facebook.com/", "https://twitter.com/", "https://www.youtube.com/channel/URL/" ], "logo": { "@type": "ImageObject", "url": "https://www.CHANGE.com/LOGOURL.png", "width": 600, "height": 60 }, "address": [{ "@type": "PostalAddress", "streetAddress": "123 ABC St", "addressLocality": "Locality", "addressRegion": "Region", "postalCode": "00000", "addressCountry": "USA" }], "contactPoint" : [{ "@type" : "ContactPoint", "telephone" : "+1-000-000-000", "contactType" : "customer service" }], "geo": { "@type": "GeoCoordinates", "latitude": "00.000000", "longitude": "-00.0000" }, "openingHoursSpecification": [{ "@type": "OpeningHoursSpecification", "dayOfWeek": [ "Monday", "Tuesday", "Wednesday", "Thursday", "Friday" ], "opens": "09:00", "closes": "17:00" }] } </script>

Above script is for local businesses wanting to Schema Markup on their website, simply change the details to match your business details. If you operate 24 hour service 7 days a week, then change dayOfWeek and hours of operation to be

"@type": "OpeningHoursSpecification", "dayOfWeek": [ "Monday", "Tuesday", "Wednesday", "Thursday", "Friday", "Saturday", "Sunday" ], "opens": "00:00", "closes": "23:59"

More specific insights regarding Local Business SEO and Google rankings will be published here soon