Implementing structured data markup to help search engines like Google to better understand the content of your pages will also help Google Discover feature. Depending on the type of content you are creating, you can add Structured Data Markup Google supports for Rich Results to begin with.
At minimum, use Article schema markup to markup the main content of the page. Any additional structured data you insert to your website will further improve the visibility of your content in search results, as well as for Google Discover.
Video Tutorials for Using Structured Data for Discover
Optimize the Landing Pages for Discover
Unknown to many website owners, landing page optimization is critical to take advantage of google search features.
While not immediately obvious, the content and metadata of the pages where an image is embedded can have a great influence on how and where the image may appear in Google’s search results. What this means is, search engine optimization of a website is important for everything related to Google search including for Google Discover feature.
Did you know? All Structured Data Types including VideoObject can also help Google discover? Here’s what Google says:
Google Search is an entry point for people to discover and watch videos. While Google tries to automatically understand details about your video, you can explicitly provide information, such as the description, thumbnail URL, upload date, and duration, by marking up your video with VideoObject. Videos can appear in Google Search results, video search results, Google Images, and Google Discover.
Because if Google search can better analyze the web page (including all the Schema Markup Structured Data Google Supports), this will automatically help you get more website traffic from all Google search experiences.
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