Yoast SEO Tutorial 2018

WordPress Optimization by RankYa

Managing a WordPress site? Using Yoast SEO Plugin but unsure as to how to setup and use this plugin? Welcome to RankYa SEO Blog where I show you easy Yoast SEO Tutorial for 2018 all for FREE.

As you know there are many search engine optimization tutors telling us to waste time by analyzing unneeded features of Yoast SEO plugin (such as focus keywords as well as newly 2018 added features which actually confused the WordPress community. You can watch this

Yoast SEO 7.0 Setup Tutorial (March 2018 Update)

Video Tutorial for Using Yoast SEO Plugin in 2018

Previous Versions of Yoast – How to Insights by RankYa

Yoast has been around for many years now, and I actually believe that the team behind Yoast has gotten confused as to what Google really wants from a typical website for higher Google ranking. Meaning, once upon a time Yoast done what its supposed to, provide quick and easy options for website owners to quickly tap in to changing Titles Meta Description and use XML Sitemap functionality. But now, focus keywords? link analysis?

Because it doesn’t really matter how we use ANY SEO Plugin or manage ANY CMS whether WordPress or Magento or others. SEO requires our understanding of Google, and how the technology behind Google algorithms works. Simplified version:

Our entire website (in fact we can even say ALL websites) is made up of HTML code, images, videos, PDF’s etc. But at the heart of Google rankings are keywords and links. Perhaps the Yoast team thinks that they can mimic Google’s complex algorithms which analyze the entire public internet basically in real-time (for example: when a news breaks, Google has the information in its index). To understand SEO and Google, we need to know that Google is a multilingual global search engine. This means, if I create a lesson regarding Yoast SEO in English, someone typing How to Use Yoast in 2018 (let’s say in United States may use google.com as opposed to someone in United Kingdom using google.co.uk). Even both country citizens speak English, there are differences in usage of words key words as well as how Google will bring about other signals it has for your website.

Google encourages the use of Search Console tools (such as International Country Specific Target Setting) and other techniques for better guiding Google as to the language used on a site (so that it can better analyze the content (keywords and other type of digital content) and rank it in Search Results accordingly). The reason I share these insights with you is that no SEO Plugin be it Yoast or All in One SEO Plugin or any others, can analyze the keywords you use on your website according to what Google looks for. To enlighten you, consider this:

Target keywords: Yoast Tutorial

By itself, before Yoast WordPress SEO plugin existed, Google would bring many different results, for Yoast keyword search, but it would NOT bring the results that it now does when someone searches Google. We must also realize that this tool’s best settings are given you the ability to change the page/post Title and create Meta Tags as well as XML Sitemap Functionality. Because, just using this SEO plugin does NOT mean your website is search engine optimized.

For example: if you want to focus on some keywords you are targeting so that your website is better optimized and ranked. Then, stop using Focus Keywords function of Yoast, but rather, for educational purposes, let me propose this:

Go to Google Search Engine and Search

  • define tutorial
  • Visit Wiktionary and deeply analyze a keyword (in this example tutorial)
  • Identify all you can including tenses past plural present and others
  • Also find synonyms

Why would you do this? Because that’s what Google does, calculate and analyze words and links and timings, and your job in optimization of your WordPress site is NOT rely on SEO Plugins, but rather your understanding of Google search engine, so that you can include keywords properly to better guide Google to say

Hey Google, as you can see on my website and web pages including internal linking

I am using certain type of keywords (instead of repeating them over and over again) but rather naturally as spoken.

Now you can compare my content against billions of other URL’s you are aware of and understand that “Tutorial means lesson is related to tutors educational information” (all of which is used on this page) and I am training website owners on how to use Yoast SEO Plugin with this latest (and best if I may so say myself I am quite humbled) RankYa WordPress Tutorial for 2018

There are other Yoast Tutorials I’ve created perhaps you may like to re-watch. However, the first video lesson above, is by far the best one I’ve created so far. You should also check out the latest SEO course by RankYa (small investment, big Google ranking gains easily).

Here’s the safest robots.txt file directive for WordPress which you can build upon

User-agent: Googlebot 
Disallow: /cgi-bin/
Disallow: /wp-content/cache*
Disallow: */trackback/$
Disallow: /comments/feed*
Disallow: /wp-login.php?*
Allow: /*.js*
Allow: /*.css*
Allow: /wp-admin/admin-ajax.php
Allow: /wp-admin/admin-ajax.php?action=*

User-agent: *
Disallow: /cgi-bin/
Disallow: /wp-content/cache*
Disallow: */trackback/$
Disallow: /comments/feed*
Disallow: /wp-login.php?*
Allow: /*.js*
Allow: /*.css*
Allow: /wp-admin/admin-ajax.php
Allow: /wp-admin/admin-ajax.php?action=*

Sitemap: https://www.example.com/post-sitemap.xml
Sitemap: https://www.example.com/page-sitemap.xml
Sitemap: https://www.example.com/sitemap/

Simply login to WordPress Dashboard > SEO (Yoast) > Tools > file editor to update your WordPress built website robots.txt setting

Removing Yoast SEO Premium Auto Generated 301 Redirection Rules and Notices

//Yoast SEO Disable Automatic Redirects for Posts And Pages
add_filter('wpseo_premium_post_redirect_slug_change', '__return_true' );
//Yoast SEO Disable Automatic Redirects for Taxonomies (Category, Tags, Etc)
add_filter('wpseo_premium_term_redirect_slug_change', '__return_true' );
// Yoast SEO Disable Redirect Notifications for Posts or Pages: Moved to Trash
add_filter('wpseo_enable_notification_post_trash', '__return_false');
//Yoast SEO Disable Redirect Notifications for Posts and Pages: Change URL
add_filter('wpseo_enable_notification_post_slug_change', '__return_false');
// Yoast SEO Disable Redirect Notifications for Taxonomies: Moved to Trash
add_filter('wpseo_enable_notification_term_delete','__return_false');
// Yoast SEO Disable Redirect Notifications for Taxonomies: Change URL
add_filter('wpseo_enable_notification_term_slug_change','__return_false');

Author: RankYa

RankYa: Online Entrepreneur, Qualified Web Developer, Google AdWords and Google Analytics Certified Professional. Specialist in: SEO, Website Optimization, WordPress, Structured Data, JSON-LD, Microdata, Microformats, RDF, Schema.org Vocabulary, HTML5, Advanced Image Optimization, Google Search Console, Google Webmaster Guidelines, Social Media Marketing, Facebook marketing and YouTube video ranking.

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