The mobile search results gamer changer. Introducing Google Rich Cards feature. Rich cards are the new Google Search result format building on the success of rich snippets (which is now called rich results). Rich cards uses structured data markup using schema.org vocabulary to display content in an even more engaging and visually appealing format.
To understand the implication of mobile search of the future (5 billion people is the forecast) then here’s a video of Google history and where the search is headed in the future watch
Search and the Mobile Content Ecosystem Google I/O 2016
Rich cards are the new feature whereby you will be shooting your website in the footer if you do not use it for content that Google supports (more support is in the pipeline to support different structured data markup, visit the search gallery to learn more).
If you are using Content Management Systems like WordPress, then you may like to check out the Magic Schema Structured Data Markup Plugin for WordPress if you are using different CMS or Frameworks, then, most of the PHP based CMS Frameworks that fuels your site will usually allow you to modify HTML code to insert Structured Data for Rich Cards.
Video Session by RankYa Looking at Rich Cards
You also should check out the Accelerated Mobile Pages project and perhaps start thinking about it for your website’s next major update. If you are using WordPress, then, WordPress has AMP plugin that will allow to utilize this feature easily (requires bit more tweaks to really make it worthwhile for your website visitors).
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