Should I use rel nofollow attribute for my website is the question most webmasters are getting confused about, and if you been searching for quick answer to this question, the quick answer is = just forget about using it entirely. That’s right, you should not use rel=nofollow on your link attributes at all if your aren’t sure on how to use them.
Should You And I Use rel=nofollow Attribute When Creating Hyperlinks?
The short answer: you should use rel=nofollow for external linking when you don’t want google to follow that link (but that link you don’t want Google to follow will most definitely be in Google’s index).
Keep in mind that nofollow is part of HTML what w3.org says about link type nofollow
- Elements in the DOM represent things; that is, they have intrinsic meaning, also known as semantics.
- A hyperlink can have one or more hyperlink annotations that modify the processing semantics of that hyperlink.
Now the above point clearly should tell you about the importance of semantics of your web content.
Information from Google Webmasters help section states:
“Nofollow” provides a way for webmasters to tell search engines “Don’t follow links on this page” or “Don’t follow this specific link.”
Google follows URL’s to find other URL’s to crawl and index, basically, when you use rel nofollow attribute, what you are telling Google is “Okay Google, as far as my own rankings are concerned, I tell you not to pass any PageRank to that link I have on my web page”
Therefore, it is to do with following and indexing the URL’s and not so much about ranking web documents. Because pagerank doesn’t really mean much for your Google rankings. You can use rel nofollow for external links that point from your website, or you can just not use it, it makes not much difference for almost 99% websites.
Instead, focus on creating content that is of use for your target audience and forget about using rel nofollow, because every web page you link out to should be worth it for your visitors to visit, and if that’s the case, it should be worth it for Google to pass PageRank as well.
But if you are really keen about using it, then the best place to use these are on your comment sections where many people come and leave comments (including their Website’s URL) which often means that their Website URL’s are unrelated to your industry. Then, this is a perfect example of its usage.