SEO Tutorials for Absolute Beginners

How to Rank in Google Search Engine Rankings

When I hear the term Search Engine Optimization whether its On Page or Off Page SEO, I actually think different about SEO, meaning, I personally never use the term within my thinking, instead, I say Website Optimization because that’s what you meant to do with your website. Optimize it both for higher conversions and also higher rankings.

Higher conversions and top Google rankings are the only objective that you have online, they are like 2 sides of the same coin and you can not have one without the other when running an internet business.

In simple terms, when you work on improving website user experience, this will by default improve visitor interaction. Google keeps track of visit durations once they send the searcher to other websites. Because if the user comes back to Google within few seconds for example, then, obviously, they didn’t find what they were looking for. Hence, a website is not relevant.

But you want your website to be relevant for your target keywords.

Whether you operate a local business site, eCommerce store, affiliate marketing or . You want the same coin “best conversions for the website traffic Google brings” yes does as well, but you can’t optimize for Bing if you want top Google rankings (as the algorithms are different for both search engines) so pick your poison “either Google OR Bing”. But doing the rights will also work on Bing (a little perhaps).

I hear ya say Google, Google, Google 🙂 (smarter choice I too agree). First check out the revamped SEO Starter Guide by Google.

Search Engine Optimization Lessons for Beginners

One of the most important SEO technique I can share with RankYa Fans is the fact that Google isn’t as smart as other SEO guru’s make you think.

Meaning, think of Google as a child (bunch of code of (a set of rules for solving a problem in a finite number of steps, as for finding the greatest common divisor.) algorithms) that traverses the internet.

On internet, there exists the URL’s which are your domain and also webpages (web documents including images, PDFs, videos etc.) that you create. What Google does is, requests it, puts the information (content) in its database and then when someone searches Google, it conducts functions/analysis using many different signals to say

If searcher typed in keyword/query which website is the best match?

To understand Google rankings (think of Google as a baby who can not yet speak) and each key-word you use on your website teaches it as to what your website talks about. As I’ve said, Google isn’t as smart as others make you believe because it is rather very limited (despite having many signals (some say over 200 signals some say over 700)) Google’s limitation lies within the very technology its built upon INTERNET

And that internet (inter connected networks of computers also called the Web) WWW is built on URL’s and HTML (whether your web pages are built using HTM PHP ASP or whatever the P) its still content within  (type of HTML document)

Which then begins with


<head> is where you can begin training Google, starting with the HTML <title> Describes the Page Content and its actually standard that each </title>

Now in todays world you can also include Structured Data code within the head element similar to this below example:

<?php if ( is_single()) : ?> <meta name="keywords" content="<?php $posttags = get_the_tags(); if ($posttags) { foreach($posttags as $tag) { echo $tag->name . ', '; } } ?>"> <meta itemprop="keywords" content="<?php $posttags = get_the_tags(); if ($posttags) { foreach($posttags as $tag) { echo $tag->name . ', '; } } ?>"> <?php endif; ?>

Above code is for WordPress, simply place it in header.php for your blog posts and it will add itemprop keywords by pulling the WordPress tags for each post automatically.

to consolidate duplicate URLs

<link rel="canonical" href="" />

Once again, using popular CMS like WordPress takes care of canonical issues automatically by including link rel canonical. This helps guide Google to avoid duplicate content issues. Make sure your site is using consistent URL structure (www. non-www, forward slash in the URL should all be used consistently throughout your entire website). Keep in mind that there are more SEO codes that can be placed with the head portion of HTML documents

<body>This is where the content that people can see begins, its within the body tag. You should h1 h2 till h6 for SEO (in fact, if you are blogging, then, depending on the content length, you must use heading tags for higher ranking in Google). Simply take a look at this blog post you are on for SEO tutorials for absolute beginners and re-analyze it to learn how I used keywords including heading tags which actually contain the target keywords.

That is why, within the body of HTML %90 percent of SEO will be dependent on the way you are (including synonyms, variations, grammar (such as singular, past tense etc.)).

Do Not Forget to Optimize Images for SEO

Since Google is also an , including alt attributes (which are part of web content as text) ensures that you are guiding Google by use of keywords as to what you want to rank for.

Linking for SEO – Internal and External

Internal Links: are hyperlinks within your entire website, for example: your menu structure has links that point to other parts of your website. Internal links then mean that all the links that are within your own website.

External Links: are hyperlinks that point away from your website to other websites.

Links within the page are also important, in fact, all links are important whether they are your website main navigation menu or internal links or external links, because Google also follows them to make associations between links to and from of web documents. Computational power of Google can easily analyze both ends of all the public links on internet.

Google sees the internet for what its worth, dynamic living entity. Trillions of URL () (whatever is located at that web resource) URL’s get added each millisecond (whether its a new page or news just published, updated or deleted) internet always moves and never is static. And yet, Google is still limited in terms of what it can analyze

<!DOCTYPE html> HTML structure KEYWORDS and LINKS within till the end of </html>

Google algorithms do the same all over again, Request ( using Search Console URL Inspection Tool) and  web documents

SEO Beginner Tutorials for Starters

Simply watch the step by step SEO tutorials in the below video and understand that in terms of Search Engine Optimization, what Google wanted in previous years compared to what it wants now in todays world are actually still the same (really). So understanding these insights will definitely improve your Google rankings.

And here’s an image you can download that shows you important On Page Elements for web page optimization

Basics of Search Engine Optimization Outlined

Now that you know how to optimize your website and landing pages, here’s the latest video which includes quick and easy tips and tricks for increasing the ranking value of certain pages using Google Advanced Search Operator and internal linking

Specifics for Search Engine Optimization

Although core concepts haven’t changed in terms of Google guidelines, a newcomers to SEO should realize that in today technology has changed. That means:

  • Better broadband speeds
  • Mobile device usage to access the internet
  • More and more people are shopping online
  • People are using mobile devices to find quicker answers while on the go
  • YouTube is now a dominant force for video content consumption
  • Facebook has over 2 billion account holders and offers

Therefore, when conducting SEO on your site, you will need to cater for these changes by making sure that your website is mobile ready and loads reasonably fast.

SEO Insights for Newbies

Once you optimize your landing pages by inserting keywords in important places including links. Then, you can use SEO plugins like for WordPress.

After you setup the plugin, if you are technical person starting to learn website optimization, then, head out to  Enter Your Web Page URL and press on Analyze Tab which will then identify improvements you can implement on your website (you can also use many plugins to minimize the JS, CSS, and even compress Image files for faster loading web pages.

Basically, when you are beginning to learn about SEO, then setting up your website correctly so that Google can access it, including sitemaps and submitting sitemaps to Google Search Console as well as setting SEO plugins are easy for you to do.

I strongly encourage you to analyze this SEO Tutorials for Beginners blog post looking at URL naming, image file names, and heading tags because I really created this blog post to be instructional so that you could further analyze and perhaps duplicate the strategies used when optimizing this particular blog post.

As you will then realize that it is just matter of identifying which keywords to target and creating content around those keywords will quickly and easily bring top Google rankings for your website as well. Subscribe on RankYa YouTube channel to learn more.

By RankYa

RankYa is registered Australian digital marketing and web development business. Founded in 2008 we've built a reputation for hard work, honesty and experience. Particularly for Google and WordPress. RankYa also shares how to videos related to Google (Search Console, Ads, Analytics, YouTube), SEO, FB, WordPress. We also created FREE Google & SEO related courses in hope it will help those wanting to earn an income online. Thank you for visiting our website. You're also welcomed to hire us


  1. Latest updated version of this content can be found here latest SEO lessons for beginners. Keep in mind that by learning with RankYa through this Digital Marketing blog, your rankings can not be competed with. Meaning, your business website will be the competition others need to out-rank. Good luck to them because that’s not going to happen, they can not outrank RankYa techniques. So use these search engine optimization methods in confidence knowing your Google rankings are assured in todays mobile first index world.

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