SEO Tutorials 2019
As always taught in my previous SEO Tutorials, at the heart of search engine optimization is Google Guidelines coupled with simple to use landing pages. This is still the same in 2019. However, in terms of changes, here are RankYa’s top 3 focus areas that you need to focus on to get higher Google rankings for your keywords.
- Mobile First Index
- Speed of Page Load Times
- Mobile Usability
Simplified Lesson for Understanding Mobile First Index
Mobile-first indexing means Google will predominantly use the mobile version of the content for indexing and ranking. Source
The keywords there is the content for indexing and ranking. But unknown to many SEO experts, the content isn’t keywords nor images, but rather, entire HTML. Meaning whatever is within <html>tags are your content. How to use your new found SEO power? Simply understand that whatever you see on your landing pages using your mobile phone is your content. This includes, keywords, headings, images, colors, margins and paddings between HTML elements, links and anything machine readable by Google including structured data.
Speed of Page Load Times
No need to be scientist to understand that when people use mobile devices, pages that take a long time to load means, visitors abandon landing pages, which in return means bad user experience. Both from Google’s point of view (since Google is providing a service to its customers (searchers)) and also your business growth point of view (lost visitor = lost potential profits).
Mobile Usability
This is rather confusing for most web developers and designers, meaning, mobile usability does not mean how a web page looks on a mobile device, nor does it mean how many clicks before a conversion can occur. It simply means, simplicity and usability. For example: when clickable elements are too close to each other on a mobile device because people use their fingers to navigate and scroll (as opposed to their computer mouse) then, usability of that landing pages is bad. Your job is to find balance and adhere to proven best practices. Google Search Console is your friend once again, make sure Mobile Usability report does not show any errors
Search Engine Optimization Tutorials 2019
Let me share couple of tips and insights for you to consider using for achieving higher Google rankings. SEO Tip: you can use this whether you have a small business website or an eCommerce store. Learn to use different keywords from within internal links. Surely your main navigation links won’t change, however, your internal linking within your blog posts are within your control to control Google rankings.
For example: let’s imagine that I want to rank for keywords SEO Tutorials in 2019 (which this blog post is focusing on those keywords). Then, dependent on Google rankings upon publication of this post. I can using my future blog post internal link back to this particular blog post using these types of keywords within the anchor text:
- search engine optimization tutorials
- Latest 2019 SEO Lessons
- search engine optimization tutorials 2019
None of the above are the same, and yet, individually contain target keywords for top Google ranking results. Understand that, and I promise you that your Google rankings will skyrocket in 2019.
Watch the Video Tutorial on SEO for 2019
Please do share for more SEO specialist insights by RankYa
Semantics are critical to understand when learning about search engine optimization. As outlined by RankYa SEO Tutorials for Beginners in 2019 blog post you can within 5 minutes learn how to SEO however, keep in mind that is basics of SEO.
Because to outrank them all in Google Search, you will need to dive deeper and then begin to look in to semantics. For example, user-agents (such as Googlebot) (in 2019 we need to consider fetching of URL as Mobile: Smartphone & use the new URL Inspection Tool
That’s to do with fetching (crawling) seeing IF THE URL is still available online (if not you’ll get 404 Page Not Found Error in Google Search Console reports). Ranking in Google however is a different ball game compared to fetching process. That means, when your competitors enter a keyword in Google Search and hit “Search” button, then Google’s algorithms kick in to find relevant documents to show based on many factors. It is in this equation that you need to learn how to better use the technology your web pages are built upon “HTML”. For example:
SEO Tutorials for Beginners in 2019 was the next post to this one you are learning from, and equally, this SEO Tutorials 2019 information is somehow related each other. But Google by itself is primitive its just algorithms trying to work out what URL is best fit for particular search term. So therefore, how can you as the website owner use HTML semantics to tell Google “hey Google, this URL is Attached to that URL”
You could accomplish this using various techniques, one being, using of rel next attributes.
SEO Tip: Use HTML Semantics Intelligently
NOTE: that’s what On Page SEO Means, using semantics such as code title h1 h2 strong b em and others where appropriate.
For link elements with an href attribute and a rel attribute, links must be created for the keywords of the rel attribute, as defined for those keywords in the link types section of W3 standards.
Better semantics for this example would be:
Add Title Attributes to links
These are simple and easy to use search engine optimization techniques, make them yours.