Google search engine has another recent update labelled “Hummingbird” Google Hummingbird update is Google’s attempt to clear its results set of noise and also provide greater customer experience for its own customers.
The philosophy Google follows is to keep everyone happy, because Google is a business and just like any business, it has to provide great customer service. In Google’s world, the customers are “everyday searchers, advertisers, website owners”. Google’s main profits are driven from Google Adwords (PPC Advertising) platform which allows business owners to advertise their products and services.
Over the years, the search results were noisy due to anyone being able to advertise their website for unrelated keywords. Google understood that to become the leader in search market scene, it just had to make sure that even the Ads it provided had to be relevant to the search queries people typed. This is when Google introduced an algorithm called the “Quality Score” to clean up its results to provide “user experience”. It just makes sense to keep your customers happy (searchers, and advertisers).
How is This Related to Google Hummingbird?
Google’s search algorithms to date was built to cater for mainly (desktop) customers. This has allowed Google to grow and make substantial profits over the years, but the future is in the mobile search market. To prepare for such shift and change of people searching in the future, Google has to adapt and cater for mobile searchers who are reluctant to type longer words using mobile devices (just imagine yourself typing 3 or more words using your smart-phone).
If you search Google using 2 or more words, then, Google’s algorithms previously calculated each word as you typed them using what’s called as ANDing calculation. But just imagine being able to not use the ANDing calculations, and instead calculate the entire words as a whole? Google can do that because it already has the data set (trillions of web documents indexed). And it can understand that when you search for Take Away Food you mean ‘Take Away Food’ (instead of Take AND Away AND Food) (make sense?). Combining this with your GeoLocation of your smart phone, it can provide you exactly with the results that you are actually searching for.
That’s the user experience Google want to provide “answers” to your search queries at lighting fast speeds. That’s the Hummingbird Algorithm update, providing you search results based on “phrase match type” instead of the old ANDing (which was broad match type). Thank you for learning with me and thank you for sharing this post.