Throughout the years I have used almost all Search Engine Optimization related tools available on the internet. Some have cost me hundreds of dollars, and some I haven’t tried because software creators wanted thousands of dollars for something which I didn’t need.
If you are looking for improving your website (or your client’s website) search engine rankings, then here are the only SEO tools worth using.
Top 5 SEO Tools to Use
- Google Webmaster Tools
- Screaming Frog SEO Spider
- Freely Available Backlink Checking Tools
- Network Tools
- Broken Link checkers
Google Webmaster Tools
I don’t think I should even mention this here because this one tool is a must for all websites that want to improve their rankings in Google. I have created a complete course showcasing all the features of this tool here.
Screaming Frog SEO Spider
Learn to use this great and user friendly SEO tool, and forget about others because Screaming Frog SEO spider doesn’t overwhelm its users with worthless insights. Instead it shows you what is important for improving your websites optimization and as a result its ranking. Below is a screenshot of its user interface.
As you can see, if you are a beginner to the world of website optimization, you can use this tool and with just few right mouse clicks you can analyze web pages and remedy any issues which may be causing problems with Google rankings (as shown in the sample image above).
Backlink Checking Tools
In internet business world, there are smorgasbord options for checking backlinks. Some are paid and some are free. For your own website you can use Google Webmaster Tools links to your site feature. And for checking backlinks for other sites, you can use siteexplorer.info and Majestic SEO. You can also use Google Advanced Search Operators like this:
- allinanchor:“Sample Keywords”
There is much that can be analyzed about a web server a web site is built on, such as what server software being used, or if the server is using shared option amongst many other things.
I prefer to check the backlinks and if I find any spam site pointing back to my website (or my client’s site), then I quickly analyze the domain using Reverse IP and use .htaccess file to block referrer domain and also the IP (this must be used carefully if the IP is shared).
Broken Link Checkers
Links are very important part for maintaining your website’s overall ranking in Google. Because links (hyperlinks) is what Google analyzes for understanding what a particular website is about.
Also, it is just a natural part of website operations to have links (internal or external) that may over time be broken. This creates bad user experience if someone visits your site by pressing on some link they found on an external website, just to visit your website to find 404 Page Not Found error. Keep in mind that search engines also follows those links which may no longer exist on your site.
And the fact that Google is in the business of providing great user experience for its daily searchers, and just as a normal website visitor will dislike broken links, so will Google. So using tools to check for broken links should be an important tool in your SEO Toolbox. Use Xenu link checker) and Broken Link Checker Plugin for WordPress.
Video Tutorial Regarding SEO Tools
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