WP SEO Specialist

Deliverables

RankYa’s Own Custom WordPress Codes and functions

• Latest 2020 Speculative Optimization using advanced techniques such as Resource Hints particular for your website setup
• Complex Google indexation control functions for ALL parts of WordPress (or WooCommerce) (including Custom Post Types) created just for your website setup
• .htaccess optimization for improved operations of your website, caching compression and strongest possible WordPress security directives
• Advanced Complex techniques that hook in to WordPress default head scripts to remove junk and unneeded scripts
• Advanced Complex techniques that hook in to WordPress default functions to extend their ability to provide better Google ranking signals
• Advanced Complex techniques to change the default loading of Theme and Plugin scripts

Research and Audits

• Full & Thorough SEO Audit (download .xlsx)
• Backlinks (non-spam and strictly within Google guidelines “GUARANTEED”
• Manual Keyword Research
• Thorough Keyword Research using Google Ads Keyword tools

Web Server & WordPress Specific Optimization

• Identification and clean up of unneeded folders and files in public_html
• phpmyadmin Database optimization
• .htaccess optimization (only for Apache Server)
• robots.txt file creation and optimization
• wp-config.php file optimization
• XML Sitemap/s (creation, optimization, and or removal according to your website’s standing in Google)
• SEO Plugin optimization (Yoast, or All in One SEO or any other SEO plugin)

Landing Page Optimization

By using the keywords identified as the most profitable to target for your business, using my own trade secrets I will optimize

• HTML Titles
• Meta Descriptions
• Internal Linking optimization
• HTML code clean up and optimization
• Heading tags optimization

Advanced Image Optimization

Using Adobe Photoshop all images will go through Advanced Image Optimization techniques including:

• SEO img file names
• SEO img alt attribute
• File size reduction when appropriate
• Resize of images when appropriate
• EXIF Meta data insertion (for .jpeg .jpg format images)

Schema Markup and Structured Data

• LocalBusiness / Organization (including Corporate Contact & Social Profiles (Knowledge Graph)), Website, WebPageElements, WPHeader WPFooter, WPSideBar, Accessibility Hints, Sitelinks Searchbox, (Products for WooCommerce), HTML5 Roles attributes, SiteNavigationElement, NewsArticle/BlogPosting
• Bonus: WordPress Schema Post Widget Plugin by RankYa (installation and setup)
• Bonus: WordPress HTML Sitemap with Structured Data Plugin by RankYa (installation and setup)

Google Search Console

Performance

• Thorough analysis of Query, Clicks, Impressions, Average Position, Click Through Rate

Index

• Coverage (analysis and fixes)
• XML Sitemaps (analysis and updates (re-submit upon project completion))

Enhancement

• Mobile Usability (analysis and fixes)
• Structured Data (analysis and error fixes)

Links

• Links to Your Site (external, internal, Top linking sites, Top linked pages, Link text (analysis))
• Internal Links (optimization)