Explaining how to rank a website or blog in 2018 is as hard as explaining a novice what SEO is. This is an era of competition among webmasters, and to rank higher, you need to be good at several subjects. If you don’t have the knowledge required, you won’t be able to beat the completion and rank higher. Without further ado, Let’s go through a checklist that can help you get more traffic by using Google search results to show your website and keywords higher in the organic search results.
1. Perform Keyword research
When people look for information online, they type certain words in Google or other search engines. You need to search for and include those keywords in your web content, articles or blog posts if you want to get found and rank better because Google evaluates keywords amongst other things on your website.
While conducting keyword research, make sure you create a list of primary keywords and secondary keywords. You will focus more on the primary keywords while content creation but begin by targeting longer tailed keywords to build momentum and internal linking.
2. Create Crawlable URLs
If your webpage URLs are not accessible or crawlable, Google spiders won’t be able to understand what your page is about because they can’t access it. Make sure the URL contains keywords relevant to what is on the page you are creating. Steps to a Google-friendly site
3. Investigate the SERP
How to do the SERP investigation? It’s quite easy. All you have to do is make a search in Google and examine the results that will appear on that page. The idea is to find out what Google thinks is relevant to the search terms.
This will give you a pretty good idea of the type of content you need to create based on your list of search terms. And if you think that the content that appears for those keywords doesn’t explain the subject matter very well or doesn’t provide the best answers to the question, just go ahead and fill the gap by creating more informative content.
4. Create Content That Solves a Problem
If you are not creating your own content, then, look for web copywriters who actually know the subject you want to create content about. This is essential if you want people to look at your site as a credible source of information.
And the content on your site should offer something that none of other sites do. If you can do better than all those who created content for a page one website, you will be more likely to rank higher in Google.
5. Create compelling Title, meta description
All web pages should be w3.org Web Standards should include a <title> element. Make sure you include the target keywords.
Meta descriptions although not a standard on the WWW still have weight in the eyes of Google in a sense that people who search Google will read what shows in Meta Description (if you do not provide Meta Description, then Google algorithms will auto-generate one). The snippet carries a lot of importance as far as click through rate is concerned since it shows in the search results. Make sure that the snippet is eye-catchy and compelling so that the visitors click on it as soon as they see it. But make sure it’s relevant to the content on the page you are creating.
6. Optimize the pages to load faster
Make sure each page on your site or blog is optimized to load within seconds (especially true if your target audience is using mobile devices to access the internet). If a page is full of unneeded, scripts, CSS codes, high-resolution large images, videos or animation, it will take ages to load causing frustration to the searchers. As a result, the visitors may just click away. So, be sure to optimize your landing pages so that they load reasonably fast.
How to On Page SEO
In short, if you do all these things, you are going to rank well in 2018. Just be consistent and patient and Google will reward you for the useful and unique content that you are creating.