Made available by Google, Webmaster Tools Search Console (GWT) is a platform designed to provide useful insights for website owners so that you can analyze your website’s performance and as a result improve your website’s Google ranking results.
Although I created a full course which you could reference anytime you want to learn how to use all of the features available in Google Webmaster Tools, due to the recent updates and new features in 2016 I decided to provide a quick overview of how you can easily use Google Webmaster Tools for SEO and for your own website’s improvement.
Here’s a Free 2016 Video Course by RankYa
As you saw in the video that there are additional features for 2016 SEO world. Features such as the new AMP (Accelerated Mobile Pages) which I do not recommend pondering too much about in 2016 as its still new and may not even take off. You could instead focus on creating responsive website that just renders on all mobile devices. Or you could perhaps focus on improving your website’s usability and create new fresh content instead of using AMP’s
About Google Webmaster Tools Accelerated Mobile Pages
I believe this new feature corresponds with the latest search results page update. As you know that now the sidebar ads are gone except
- Knowledge Graph results
- Product Listing Ads
But that’s just the start, meaning, why kill the goose that lays eggs? Because sidebar ads aren’t relevant in mobile search results page. And that’s where the money is for Google of the future. So the 2016 decision to remove the side ads will cost Google (massive losses) but the gains in the future are more important for long term sustainable profits for Google as a business.
What Does This Mean for SEO’s and Google Adwords Customers?
For Adwords PPC customers and local businesses, this is Google’s attempt to win your business so that Google My Business can be grown for the business community (whether advertisers, or organic ranking dependent small business owners). You just need to get in there and build your knowledge graph for your local business.
For Search Engine Optimizers
You need to focus your attention on targeting keywords a bit more different for keywords with local intent. Meaning, if your target keywords are mainly for local search patterns (Country, City, Suburb and the rest as highlighted in SEO PDF) then you need to consider the implications of Local Business Listing taking the prime screen real estate in Google search results page (SERP)
At the end of the day, using Google Webmaster Tools for SEO in 2016 is still the must have and use SEO tool for website owners. Got any questions? Leave a comment below.