If you want to run your own search engine optimization projects, then you will need to understand the concept of choosing the right keywords to rank in Google. But what is the difference between exact match versus phrase match, or exact match versus broad match. And how do you choose the right/profitable keywords?
If you are like most webmasters who use freely available tool from Google (Google keyword idea tool) and unless you run your own Adwords campaigns, you may not be fully aware of the difference between the information/data Google provides through their keyword idea tool.
And regardless of whether you run Adwords campaigns, or whether you just want to go for organic search engine rankings. You actually need to understand SEO (search engine optimization) and in fact, it is directly tied in to your Adwords quality score. This will result in better keyword targeting and less PPC (pay per click) for your keywords.
So let’s first quickly go through the difference between these, and see what they all mean and how you should tackle your keyword selection process for higher Google rankings & higher conversion outcomes.
Here’s What Broad, Exact and Phrase Match Means
Let’s now simplify and learn about the whole process of keyword selection by choosing the keyword “higher Google rank” as our exact match keyword analysis:
Exact match keyword: as the terms clearly states, your keywords will be matched exactly as you target them, like this [higher Google rank] [in that order] and not “Google high rank” OR it also means that keywords which are very close in variations (high Google rank) of the targeted keywords, which may include misspellings (higher Goggle rank), singular and plural forms, acronyms, stemming (such as rank and ranking).
Let’s now take “Google seo expert” as our keyword to analyze:
Phrase match keyword: what this means is simply, any phrase including the chosen keywords “Google seo expert” will match “who is the number 1 Google seo expert” “hire Google seo expert for higher Google rankings”. Think of it this way, it will match exact keyword phrase with additional words before and after it.
Finally let’s take “Google SEO witness” as a keyword to target:
Broad match keyword: when you hear this term being mentioned, then you should think “broadened”. Which means that you are broadening your selected keywords to include vast range of terms internet surfer is likely to conduct searches on. This option will entail any of the keywords you have chosen (in any order) and will also include synonyms. For example: “Google seo service for small business owners” “I witnessed my PPC costs run through the roof because of Google” “Google is the best search engine” “SEO specialist” “Google INC is a global Company” and the list can go on as far as the language in English dictionary is concerned (Default set in Google Adwords, and you can change it to better target your keywords).
But don’t be overwhelmed. Because what I’m about to share below will simplify the whole process.
Here’s Easier to Understand Information on Google Adwords Exact Phrase and Broad Match Selections
Now that we have briefly looked at each of these options, let’s now work out which option is the best when you embark on your search engine optimization projects, and also how to go about choosing keywords to target for your own website. So when you start your keyword research, you actually have to explore all of them combined (bear with me because I will also share a secret which will truly skyrocket your seo campaigns)
Here are some golden rules when targeting keywords:
- You simply can’t target all the keywords/phrases your potential customers will be typing in to search engines like Google (Or else that will be like chasing the pot of gold at the end of the rainbow).
- You must spend bit of time when conducting your keyword research, because doing so will actually save tremendous time in the long run (For the life of your ranking efforts).
- You must not just choose/target keywords basing your selection on amount of estimated traffic, or, amount of estimated competition (Since that’s just estimation and not an actual measurable data for you to base your selection on).
- You should not head out to your competitors website before you conduct your keyword research using Google keyword idea tool (Because I can confidently tell you that, almost 99% of your competitors won’t know how to target the right/profitable keywords) (unless they are also here on rankya.com reading the insights I’m revealing to you).
- No keyword selection process can be complete without conducting Google related searches option.
So now that we have an idea on exact, phrase and broad match terms, and now that we also have some ammunition in form of proven expertise through the golden rules above. Let me now show you how you can select your keywords for your own seo projects. Head out to YouTube and watch this video on How to Target Keywords for Search Engine Optimization
You can also learn more through Google Adwords help, and you should definitely read new matching behavior for phrase and exact match keywords now that I have given you easy to follow insights, you can also check out this website as it also has a great resource for you, so head out to www.rankya.com.au Australia’s number 1 seo expert and browse through the entire website to see it all in action. And I hope you don’t forget the expertise you have now gained, and I hope you will consistently measure, update and improve your SEO efforts by providing useful information for your website visitors.
Wishing you all the best in your online business endeavors. And don’t forget to check out How Google search works because knowing how it all works will make a better webmasters and online marketer.