FREE SEO Course > Introduction


What is Search Engine Optimization?

SEO also known as Search Engine Optimization is your ability to tweak and optimize your website so that search engines like Bing Yandex and others find your content easy to understand, as a result rank higher in pages.

Can All Website Owners Do SEO?

Absolutely, regardless of the technical knowledge you may have, you can indeed optimize your website for great results. As you will learn in this SEO training course.

Can I Optimize My Own Website?

Anyone can tweak their website for best possible Google ranking results. Especially in 2016 as most Content Management Systems allow you to adjust certain web site elements such as web page titles and descriptions as well as many and  can make website optimization easy.

Search Box and Laptop Illustration
Search Box and Laptop Illustration features an internet search box icon inside a laptop illustration highlighting text “Be First Get More”

Where Do I Start?

Before you embark on any optimization, you should always begin with thorough customer profiling and get acquainted with who your ideal customers are. Because, at the heart of SEO is keywords and how you will need to use them on your site “both for your website visitors and also for search engines like Google”. To download an editable PDF document I created for RankYa Fans .

FREE SEO Course Introduction Video

Now That We Know What SEO Is

As detailed in the video lesson, search engine optimization actually should start by customer research instead of . The reason for it is because you’ll write content for people as opposed to optimize your site for search engines. Understanding this truth about SEO will allow you to get top Google organic rankings as well as better .

Got any questions or comments? Leave them in the comment box below. And as always, thank you for learning with me and thank you for sharing this post with others.

Author: RankYa

RankYa: Online Entrepreneur, Web Developer, Google AdWords and Google Analytics Certified Professional. Specialist in: Structured Data, Microdata, Microformats, RDF, Vocabulary, HTML5, WordPress optimization, Advanced Image Optimization, Google Webmaster Tools, Social Media Marketing, Facebook marketing and YouTube video ranking mastery. Latest Course The Art of 2016 SEO View all posts by

2 thoughts on “FREE SEO Course > Introduction”

  1. Ankit

    Hello rankya
    Can you tell me how to do customer research?

    1. RankYa

      Hello Ankit, its great that you are learning to take things from the beginning to learn about “how to really create greatness on internet” and it all starts with customer research. Because finding keywords as you know is easy “just use Google search box and Keyword Planner Tool and all done”. However, what most people don’t realize is that the way you write on your landing pages (as in communicate through your website) is as important, if not more important than First Position Google Rankings.

      That is why customer research is important, although I can’t teach you how to do customer research in just a comment reply, I believe I can at least plant the seed like so:

      Think of customer research just a like girl you fancy “initially you don’t even know her name” so what you can do is ask “Google” by typing in search terms related to “any niche keywords” explore what Google shows you, because just like the example of a wise girl you are after “Google shows you” what interests her, then, looking at the results and visiting few social profiles will then show you what really interests her, what are her desires, where does she go online, what ticks her off, what she likes, and dislikes (is it prices? range of choices?) etc.

      Now spending an hour or two doing this is a great start, then brainstorm ideas as to “how will you address all you that you found in your research” on your own website, write content for her, optimize the page for Google (titles urls and other as shown in RankYa blog) and before long, you not only will have created a successful online business, but you will have made her love your website so that she keeps visiting it because she knows that you at least understand her.

      That’s what you do customer research, just, search Google and you have all the insights you will ever need. Thank you for spreading the word about #RankYa #SEO Ankit

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