Search engines are just that “codes” and Google has advanced algorithms. What happens is that Google’s web crawling programs (also known as Googlebot) will request an URI (Uniform Resource Identifiers) and fetch the contents within the requested URI.
This URI can be bring many different media types as Google indexes not just web pages but many different file types such as images, PDF documents and many other file types. These are called resources on internet.
Knowing this, Google algorithms analyze web pages trying to identify the content through text analysis and many other factors. But because Google search engine is limited due to the HTML (Hypertext Markup Language) elements such as URI name, web page titles, heading tags and other HTML elements, it is important to note that certain web page elements are different in their meaning for Google.
For example: textual content found in h1 (heading tag) will send a stronger signal to Google when calculating relevance for ranking as opposed to the text found in the footer section of web pages. Although some SEO experts may say that this is insignificant, but nothing could be further from the truth because when you learn how Google reads your web pages, then you can better optimize each and every element.
Video Explaining How Google Reads Web Pages
How Can This Knowledge Be Useful?
Knowing how Google has to rely on certain web page elements, you can begin to insert important keywords within these HTML elements as detailed in the image below:
Keep in mind that in the FREE SEO Course introduction video, I have detailed the importance of customer profiling and also provided you with an editable PDF document which you can use for your own SEO projects.
The main reason that you should conduct research about your ideal audience is because search engine optimization also entails website usability improvements.
For example: if your ideal audience is young people, then your website can be bit more complex, on the other hand, if your target audience is elderly citizens, then your website has to be very simple and easy to navigate through.
Because the easier it is for your website visitors to use your site, easier it is for search engines like Google to also understand your site and its structure for top organic rankings.
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