Conversion Optimization Strategy You May Not Be Aware Of

Website Conversions

There are trillions of web documents Google has indexed, and there are thousands of websites offering the same products and services as me and you. Knowing this, when it comes to website conversion optimization techniques, your focus must be first to improve your website visitors user experience by using:


This is the space between web page elements such as navigation menus, sidebars, footer section, paragraphs, images and anything else that is on your landing pages.

Think of white space not as an empty space, but a critically important part of any web page. Too much white space is wasted space which you could have provided information on, too little whitespace is just terribly cluttered space.

So once again, you can think of whitespace as any element which is different in the flow of website visitor’s attention. Simply take a look at your landing pages and ask this “Is what I am trying to communicate easy to digest for my visitors eye?” If your answer is no,  simply test different space width using CSS. For example:

img {padding-left: 1em; padding-right:1.5em; padding-top:2em; padding-bottom:2em;}
aside {margin-left: 1em; margin-right:1.5em; margin-top:2em; margin-bottom:2em;}


Well colors are colors, and you can create a feeling in such way that, you use similar colors for branding purposes. And then use contrasting and eye catching colors for other important web page elements such as Call to Actions (buy now buttons, register or form submit buttons etc.).

Keep in mind that there is no point in flashing high contrasting colors if you haven’t designed your website so that effective communication message is delivered first. Or else, why would your visitors press on buy now buttons for your products or even register at your website if you had an Ecommerce site for example.

Call to Actions

I’m sure you heard this before “Use Call to Action” but unfortunately, what you may have read on other websites may not be the best solution for your own website. Meaning, each website and industry it is in is different. That is why, you have to test using different words for your own call to actions.

For example: asking my valued visitors to download something, or purchase premium SEO courses by using words such as “Please buy now” would not be elegant.

Another example: if your website was offering gift certificates for mother’s day specials. Then using words such as “please treat your mum to something special from our online store using our discounted gift cards” may be ideal.

So at the end of the day, learn to test different Call to Actions on your own website according to your products and services. Be gentle but firm, be direct.

On Page Conversion Optimization

Do Not Rely On Default Website Templates

Remember that most website templates and themes are designed by coders who are more interested in selling their themes to the masses to make more money for themselves.

It is critically important that your website is as unique as your communication. That is why, you shouldn’t be using similar templates as other websites including your competitors. Make sure yours is unique and easy to use.

Ask yourself “Can I improve my landing page visual elements”. Also get it tested for its usability because you may be familiar with your own website, however, your website visitor who never visited your website before may find it not as easy to use or find their way around your website. Improving website usability improves conversions.

Consistency Will Also Improve Your Website Conversions Rates

Be consistent throughout all your web pages because your visitors will navigate throughout many pages of your website before they can do business with you. Your job is to make that interaction as smooth and easy as possible.

Furthermore: consistency also includes your message delivery. Meaning, how you are communicating on all your web pages. Find your voice, be firm, and guide your visitors towards your ultimate conversion objective by being consistent. Both in terms of Web Design Elements (nav menus, buttons, forms, images, internal linking and other features of your website) as well as your written communication.

What’s There?

First eyeful is what your website visitors see when they land on your web pages (before scrolling down to see or read anything else), that means, by the nature of internet browsing, they will subconsciously be asking within about 3 seconds (your website stats and log files will confirm this)

  • Will this website provide me the answers I am looking for? 
  • Is this website credible? 
  • What’s in it for me?

These questions (and your ability to answer them) is extremely important because if you can’t get your website visitors to read your content (offers, product descriptions, blog posts etc.) then how can they respond to your call to actions?

Furthermore, always scroll down your landing pages and make sure that there is at least one call to action on page scrolled down. Because if you have content that stretches long down the page, then your visitors will also read and scroll down that page.

Therefore, you shouldn’t allow them to read through your landing page till the end and leave them guessing what to do. Tell them what to do at the end of each web page.

Thank you for learning with me and thank you for sharing this useful document so that others can also benefit from these conversion optimization techniques.

Author: RankYa

RankYa: Online Entrepreneur, Qualified Web Developer, Google AdWords and Google Analytics Certified Professional. Specialist in: SEO, Website Optimization, WordPress, Structured Data, JSON-LD, Microdata, Microformats, RDF, Vocabulary, HTML5, Advanced Image Optimization, Google Search Console, Google Webmaster Guidelines, Social Media Marketing, Facebook marketing and YouTube video ranking.

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