Conversion Optimisation Best Practices

geometric precision

Your website is mobile friendly right? If not, be aware that it’s now part of Google’s algorithm. Using pre-made templates? Then its best to try to change the defaults so that your website is unique and different in its design elements.

Quality for Better Conversions

Quality of your website matters greatly as you would agree, what that means is, everything on your web page, design templates, logo, images has to be sharp and professional. Investing in modern and latest design templates are a great way to ensure your website looks modern. There are many free templates to choose from

Also stock images that render well in all devices (both desktop and mobile) should not be underestimated as to its results.

Your content management system should allow you to easily update your theme, that’s why considering CMS’s like WordPress is a smart decision as updating theme templates are as easy as clicking a button.

Pillars of Conversion Optimization

Relevance is Another Key for Better Conversions

Relevance is a term which gets kick around like a football, most website optimizers use the term “relevance” without understanding what it actually means.

Relevance can be thought of and measured along these lines: your visitors come to your website to find answers to their questions “search terms aka keywords” so then, researching keywords is the first step for creating relevant landing pages. Identify the keyword, and create landing pages accordingly.

Couple that with A/B testing through Google Analytics can allow you to see how your visitors interact with your website. Your aim should be to tweak and optimize your landing pages in such way that when a typical searcher searches Google, your website is the last website that visitor interacts with and that visitor does not go back to Google to search again with similar terms. This helps you gain the conversions you need, and also, this helps Google determine the relevance of your website according to the keywords people find your website with.

test different variations for landing pages

Presentation & Testing & Presentation According to Your Test Results

Presentation and testing, remember these two terms because they work hand in hand when you fine tune your website. Without testing and making changes accordingly you will mostly not improve your conversion rates to their full potential.

So what is presentation? Everything that is on your web page is within your control to change. Do not settle for lousy 2% or 5% conversion results, because doing so will not yield real results for your website. Furthermore: for each visitor you fail to convert is a potential customer you allowed your competitors to gain.

Present your message according to your visitors questions, change colors fonts text sizes forms buttons call to actions and move things around and see their results, then pick out what worked and forget about what didn’t and repeat till you find the best methods of optimization.

Understand that it is best to make changes incrementally, and being active in your testing of your landing pages is important. What is also smart is to rely on the proven tests of multinationals like PayPal and others. Here’s a further reading for you  to take a look and see if you can learn from their test data as well.

Author: RankYa

RankYa: Online Entrepreneur, Qualified Web Developer, Google AdWords and Google Analytics Certified Professional. Specialist in: SEO, Website Optimization, WordPress, Structured Data, JSON-LD, Microdata, Microformats, RDF, Vocabulary, HTML5, Advanced Image Optimization, Google Search Console, Google Webmaster Guidelines, Social Media Marketing, Facebook marketing and YouTube video ranking.

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