As usual Google has implemented new changes and you and I can both try to figure out why they would get rid of important features such as local monthly searches as opposed to global, which devices were searched by which keywords etc. But who knows why Google does what it does (apart from making more profits, perhaps) because unlike the old Google Keyword Research Tool, the new Google Adwords Keyword Planner is limited in showing you data that you need unless you run Adwords campaigns first. But let us get back to our discussion
How to Use Google Adwords Keyword Planner for Keyword Research
First you need to register for Adwords account (if you don’t have one now is a good time to create one)
Then simply locate the the tab Tools and Analysis > Keyword Planner
Now that we have located the interface, now is the time to analyze the the next screenshot, please take a look at the below image to get familiar with which fields are used for keyword research. Whether your keyword research is for search engine optimisation purposes, or whether you want to identify keywords for your Adword campaigns, the principle of targeting keywords appropriately doesn’t change either way.
As you can see from the above image, not much in terms of options from the old keyword research tool has changed apart from Google making less options available for webmasters like yourself. So the next image is needed for you to master keyword research to build your keyword list.
As you can see in the image above, the relationship between the two is very significant for your keyword research. Because the average monthly searches (data from the past twelve month (from all devices (tablet, smart phones etc.)) averaged in to a month) is significant in a sense that it gives you an estimate/idea (remember, all this tool will do is give you ideas, and it is designed for Google profits). So therefore, now you are familiar with How to Use The Keyword Planner Tool. Now comes the part where I teach you much more than you anticipated. Up for it?
Here’s How You Combine The Data From Keyword Planner
Now after you play around with the keyword planner and determine some keyword ideas, the next step are these two things
- Your Log Files (if you already have a website, which I presume that you do)
- Google Related Search Options
What you now must do is, choose keywords intelligently (whether they are for your Google Adwords Campaigns, or, for organic rankings) because either one clearly will include your quality score of your landing pages. Meaning, if you are running Adwords, then your landing page quality score will be taken in to consideration for your Ad spend and where your ads will show (top side or right sidebar in search, everywhere in between for search partners, or Google display network) therefore, adhering Google guidelines not only will help you save money and also run better Adwords campaigns, but it will also help you achieve higher Google organic ranking results (which by the way doesn’t cost you any money if you do your own seo for your own website)
Back to our subject matter; your log files will reveal much more than what Google Keyword Planner tool can every reveal (those long tailed keywords) which reveals the search intent of your potential customers. Therefore, now you have an idea from Google Adwords Keyword Planner tool, you can combine those log files from your hosting account and see which are the most important keywords for you to target. The next part is,
Related Searches Google Shows You
Now that you have a better keyword list in front of you, combine all the data you have and then head out to Google search box and play around with some keywords expanding them more and more. It is only then you will be able to complete your keywords research and see the bigger picture. Because simply remember that everyone else will be going for the similar keyword ideas that Google Keyword Planner Tool shows, (whether it is to achieve high Google rankings or not) but your ability to target keywords must be different. And the fact of the matter remains, and that is, Google gets over 2 billion search queries each day (think about that number, your online field is within that amount of search) and the fact is, people search with longer tailed keywords as well.
So what you must understand to stay ahead of the rest, is you target all the keywords you identified as important taking in to account the search intent of your visitors (learn how to use Google keyword tool here) and creating landing pages so that your website fulfills their search intent. Regardless of search query, if you looked carefully, you would have seen that a search query is almost always a question. Till next time, happy rankings.