How Do I Become a SEO Specialist?
How you I do become an seo specialist was the exact question I myself asked many years ago. I've created this useful information for you so that you too can become a search engine optimisation expert.
Before we proceed, I like to draw your attention to those experts making you go in merry go around about becoming a master search optimizer. The usual culprits misinform you by saying things like.
Do keyword research, understand Meta Description, robots.txt file to tell Google what to crawl on a particular website etc. Those so called gurus want to sell you an idea as if to say "these web design principles" are somehow to do with SEO. To answer your question of becoming the best at what you do. You must understand that almost all on page ranking factors are nothing more than web design principles according to web standards set by w3.org.
So to become a seo specialist, you need to learn the basics of good web design. Because think of it this way: everything you do will depend on your keen eye to detail, especially looking at flaws of a website's architecture.
To save time for yourself, understand that you don't need to become a web programmer, but rather you need to understand how to build basic websites. There are many websites out there offering free tutorials, but one I would definitely recommend is www.lynda.com (check out Web Design Fundamentals) because their subscriptions are affordable and the videos they have on web design are from industry experts (you can cancel your subscription anytime). So pull your sleeves up and grab a coffee, and watch web design tutorials to understand the basics of it (within few hours, you will learn the basics, and you will realize that it is time and money well spent).
The Next Part Of Becoming The Master SEO Expert
You need to look at customer profiling methods, meaning, you have to have the ability to reason as to, who am I targeting (this question is critical to master) before you can say "which keywords am I targeting?" because it is very likely that the keywords you will want to achieve first position rankings for will depend largely on your potential customers vocabulary and the manner they would search Google. With bit of practice, you can get this part pretty well worked out.
Then, your aim should be to master and get acquainted with keyword research, because words are the only true currency on the web. Without them, neither the www nor SEO can exist. There are many ways to conduct keyword research, and there are some gurus who want to sell you keyword ideas. Remember, the only tools you will ever need are these two.
How Do You Become a SEO Expert by Just Using These 2 Tools?
Google: it is Google which controls the online marketing arena; therefore, understanding how Google works at a basic level is important. (Remember this: forget about PageRank, and remember that those whom tell you that it is somehow important to understand for you to become a search optimisation expert don't have a clue about SEO) so just take a brief look at how Google works (YouTube video), and take a look at their guidelines on SEO.
Yourself: because to become the best at what you do, you must have an ability to search. The keyword there is "Search" the internet, and you do that by using Google advanced search operators. Because without knowing how to search Google, how can anyone be an expert on the very subject that they want to master? So learn at least some of the advanced search operators Google freely have available for you.
And remember this also, content isn't king at all. Because those specialists who preach that content is king, content is queen, haven't got a clue about running successful online businesses, nor do they have an idea of their own. They basically preach what they themselves read from somewhere else online. So understand that content isn't king nor queen, it has no gender per se, apart from the gender of your potential customers.
Meaning, content you create (whether it is a web page, whether it is a PDF document you optimize, whether it is a video or anything else that resides on internet) can become a king or queen depending on your potential customers online and your own ability to answer questions of your potential customers (that is what content is, answers for a search query). So once again, content isn't king or queen, but rather your ability in creating content that addresses the needs and questions of your potential customers.
You will eventually come to realize that ranking keywords for better operation of your website / online business (or your client's website / online business) is nothing more than, answering the questions of internet visitors. And you do that through your understanding of proper keyword research and online search behavior of your potential customers. On page search engine optimisation is nothing more than good web design, so forget about the so called gurus confusing you and learn how to create basic web pages so that you can place your selected keywords in right placed on your web page. Off-site SEO is very easy as well. Check back soon as I explain how to do just that as well. Till next time, happy rankings.