Do you want to achieve higher conversion results from your website? Perhaps that’s a rather silly question, because who wouldn’t want to do just that “improve your website’s conversion results”.
Within this blog post I’m not going to waste your time, because your time is important for you and mine to me. But if you believe that you have lots of time to spend sifting through all the information that the so called conversion rate experts feed you, then be my guest and head out to eCommerce Conversion Optimization post on seomoz blog. And after about week you can come back and read what I made available for you on my blog.
Now that you are here, let’s first get this out of the way, if you are a raving guru of so called pretenders like “R.F” and the rest, then you can simply paddle along and give your time reading through all the information that the so called experts feed you. But remember, their game is to feed you their ideas, and when it comes to achieving higher conversion rates from your online business you must take charge.
Because the simple logic will tell you that it doesn’t cost much to set up online shops. Anyone with little knowledge about web technologies can do just that for less than $200 bucks. Really! You just need a professional looking website, and you can easily create one like this:
- About $100 for domain name and hosting package (per year)
- Free Templates and CMS (Example: WordPress) with an Ecommerce Plug-in
- Setup PayPal Merchant Account
You don’t even need to have a warehouse filled with products to sell, because you can hunt for anything you want to sell online “online”. Then once you choose a product/s to sell, then simply tweak your website and outrank others and, bang, you have an online shop which actually brings potential customers through Google search engine optimisation methods.
And it is as easy as that to set yourself up online shop front (that’s the online world you and I are living in.). Yet, that’s not going to guarantee anyone any success, nor is it going to let you see greater results from your website. Because if you want to really see maximum conversion rates from your website, then you must stop listening to those conversion rate optimisation experts (they only sell ideas to you, ideas that are fluffy without any substance).
That’s right, because it is you who knows your online market more than any other so called expert, it is you who knows your potential customers more than anyone else. And it is you who must communicate in a manner that your potential customers will say “Ok, this website is different (your website) and it seems that, this website wants to answer my questions and concerns.”
Note: it is easy to find the questions your likely customers are asking, and you can do that through thorough keyword research, which reveals the search intent (questions) of your potential customers are asking.
Then, before you even consider selling anything to anyone, you should take a look at your website once again, and you should make sure that you see everything on your website as parts/sections. This includes everything on your landing pages, such as text, images, logo, headings, sub-heading, font sizes, colors, navigation structure, search box, buttons, videos (if you have videos), hyperlinks and whatever else you see on your web pages.
And simply strip down the things that it isn’t serving your conversion objectives. Meaning, ask yourself how prominent is the like us on Facebook button jumps at your visitors (because, understand this: if it is on your pages, then you are asking your potential customers to do just that, click on it, and some will do so, and most will never return back to your main website (now, on rare occasions that may not be the case, or perhaps your conversion objectives may be that you want to gather followers on Facebook etc.) but if it is not, then test your landing pages (remove the button, and see the results, if you gain more conversion results by removing it, then don’t include it, but if not, you can put it back).
How about colors that you use? Most so called conversion rate optimizers will say “use bright colors for your call to actions?”. If you read most fluffy information on conversion optimization blog posts, then you would have seen the so called experts say things like “use contrasting colors for your important call to actions”.
Now ask yourself this “How many times you visited websites which actually didn’t even have more than two different colors”, and yet, you enthusiastically stayed on that website and consumed the content (whatever the content may have been, as that makes no difference) why did you do that? You done that because they served you exactly what you were looking for when you landed on that exact web page. To achieve higher conversion results from your website;
Here Are Some Conversion Optimization Tips for You to Consider
Using the right colors are important for your website, let’s make no mistake about it, here’s what you need to consider when using colors on your landing pages. First, identify who in the world your potential customers are, then attend to customer profiling (easy, so don’t get worried). And the way you do that is simply: have a friendly conversation with your potential customers (in the lounge called your mind) see them there, talk with them, get to know them. Who are they?
- If you are selling T-shits and your audience is young adults who are into Gothic kind of trends, then, using bright colors will make sure that they won’t buy from you.
- If your target audience is elderly citizens, then vintage colors are more appropriate etc.
- If you are selling kids toys, then bright colors are what you should consider using etc.
Now you see, you can even have two related products on your products page, making your potential customers make the comparison (because what matters is the fact that they are on your products page making the comparison) so all in all, don’t try to sell, instead let your products and services communicate to your potential customers, when you do so, your visitors will do the buying from you. Because the golden rule doesn’t change, and that is, we humans at times care not about cheaper products, but rather helpful and friendly sales staff that are professional in listening first, and answering your potential customers accordingly.
And that my dear webmaster, should be your website’s only aim. Once again, forget about all those so called experts, and start testing all the new and creative ways to implement your own ideas on your website.