Wanna double your website conversion results within a month?
Here’s what that means online. Let’s say you have a website build around computer sales, let’s say your online business sells everything to do with computers (laptops, ram memory, SSD and USB drives etc.) then to double your conversions you need to bring in double the amounts of web traffic or run email campaigns to your existing customers).
Now whether you run TV Ads or Google Adwords; for them not being expensive in the long run, you need to find other keywords that your potential customers are searching Google for (especially when Google Adwords allow you to target certain amounts of keywords (5 or 6 maximum).
Because conducting online research is the job of an seo specialist, and you owning a website to share your services or products online, you also need a person who understands the internet. So the point is, to see any results online you need to understand how to target the other part of SEO, which is conversion optimisation specialist. Because the targeted keywords are directly related to what you will say on your web page. Â Failing to understand that, will be like a single grain of sand on the shores of Internet Ocean. And we both know that internet is huge, so much so, each hour there are millions of web pages (blog posts, news posts, YouTube uploads are only a fraction when it comes to the internet World you and I living in)
So what does search engine optimisation (SEO) really means, well it means half of everything online, meaning, it means the understanding of internet and how Google is the gatekeeper to that vast URL’s which host those web content “including your web page”.
Whether you use Google or TV Ads, because almost 80% of internet searchers use Google on daily basis (don’t even try to think of that number (Globally). Furthermore, even if you ran TV Ads, the likely hood of your potential customer typing your URL or brand name in to Google is almost 99.9% can you image your typical internet surfer typing URL’s into the address bar of their internet browser? It’s just not gonna happen.
So now you should know that, to convert more of your visitors in to paying customers, you need to understand Google and behavior of your customers interacting with today’s technology. Because it just isn’t good enough to have a website, you need a website which works for you. Regardless of the type of website you have, even if you want to attract more followers to your blog “don’t you want to interact with more people?”. That is what everyone wants online “more”
And to get more online, you simply must understand Google, and also your potential customers, because they do hand in hand online. So let’s go hand in hand;
Here’s what you need to do when it comes to maximum conversion results from your websites.
Let’s say you have website where you want people to order and pay for a product or service. Let’s say that service is a Plumber service in Melbourne and if so, chances of you wanting your potential customers emailing you instead of ringing you is basically nil.
Therefore, to see better conversion results (instead of the Plumber who wants your business) your website must be geared towards helping your potential customers be able to ring you easily.
Perhaps call to actions like this:
- “Ring 0423657983”
- Isn’t as good as
- “We’ll get all your plumber service needs worked out as soon as you call us” at XYZ plumbing we provide affordable, prompt and professional and above all friendly service. Call us now on 0423657983
Let’s compare the two: first is what most online businesses do, usually call followed by a phone number. And the second one is those who understand Google and your customer’s expectations on today’s internet world. Furthermore, when we examine the second example, we also cover the keywords your potential customers will find you online by.  Make sense?
You see? Regardless of the type of website you have, or regardless of your industry online, as long as you are online, the second one will always produce higher conversion results. Therefore, I have just shared with you the most important information on Google search engine optimisation. And that is “SEO and Conversions Optimisation are The Same Thing” once again, it is understanding your potential visitors expectation of finding what they are looking for, by which you can also use the power of contrast. Do you have one product to sell per your webpage? Why not use two but no more than 3. Let’s say you have a CPU for sale, latest Intel CPU? Then why not have the power of contrast by using two of the Intel CPU on the same page, one that your potential customer clicked on to get there (followed a hyperlink) and another one below/higher range of the type of CPU.
So you know which one your potential customers want (because they followed a hyperlink, and you are in control of what shows up on that web page) and you know which they could also want (perhaps something on higher end, as far as CPU’s are concerned) you see? It matters not which h/she compares to buy, because it is your ability of communication on your webpage that will determine the outcome (images, text, colours, call to actions, where is where on a web page, how much space is a good distance between objects (computer screen is a funny thing, they change their resolutions depending on devices). Furthermore, your potential customers will be more inclined to purchase from you, since you brought them online usually through Google specialist seo for your website, you got them to stay on your web page (bounce rate), you even got them making choices in their reasons of purchase. And apart from many things, comparison technique is one of the conversion optimisation strategies you just learned. Try it and you will double your conversion. If you want to triple it, then stay connected through the links below.